It was only a matter of time before this measure arrived on Prime Video Spain. As you may recall, streaming service Amazon announced its intention to include advertising in September of last year. It then sent out a message to its users in the United States at the end of December informing them that the measure would go into effect more than a month ago, on January 24th. And you know when you see your neighbor’s beard trimmed…

Well, the uncertainty and waiting is over now Today, Amazon sent Primer Video España subscribers a message informing them that the ad will arrive on the 9th.and will be part of films and series. However, they mention in the report that it will be “limited advertising,” a message they later reinforce with the statement “We aim to have far fewer ads than linear TV and other streaming services.«.

There is no mention at this time what happens to the quality of the content, but if we look again at what happened in the United States, the basic accounts of Prime Video, that is, those that show advertising, were also left without Dolby Vision and Dolby Atmos. Of course, for those who want to restore the original experience of the service, i.e. without ads and in the highest quality available, they have the option to get it for a monthly fee of $2.99, on top of what is already paid to access the service. We will see what happens in Spain in this regard.

What will be replicated here from the first moment is the ability to pay to eradicate the presence of advertising which In our case, it will be a monthly fee of 1.99 euros. Of course, the report also clarifies that «Live content and other subscription channels will continue to include advertising content«. So we are talking about an annual amount of 23.88 euros, which will be added to the annual Amazon Prime fee of 49.99 euros.

Gone are the wine-and-roses days of streaming platforms, when the war to attract more and more users led companies to take losses. in exchange for offering them the best services and content. For more than a year now, we’ve seen services raise prices, adopt increasingly restrictive measures, and generally tarnish the image they’ve been building recently.