I can now summarize everything I saw at Mobile World Congress, which was a lot. Interestingly, the thing I would emphasize least is mobile phones: This MWC confirms the industry’s trend towards completely different approaches to the smartphone. Still, there is a phone brand that caught my attention: Tecno. He did it last year too evolution is going very positively In case the distribution, which is almost non-existent in Europe, is not resolved.

Transsion is a Chinese technological device manufacturing and development company that owns two brands spanning the mobile ecosystem: Infinix and Tecno. They may seem unknown, but nothing could be further from the truth: Transsion is rising through the ranks to become one of the global manufacturers. Tecno has a lot to say about this rise; The brand knows how to innovate, as many brands have done in the past. That’s what I love most about him.

When conventional brands do not make any surprises in Tecno, they indicate the opposite.

Tecno Phantom V Flip

Toughened glass on the back of the phones, which offers different textures to the touch, extra lighting in devices aimed at young audiences, a portable console with glasses that can replace a full entertainment set, and mobile phones, which not only offer very good hardware for the price, but also more They make a difference with their designscombination of materials and colors.

Tecno is exploring all aspects of innovation to make itself stand out among the group of Chinese mobile phones that do not belong to world-famous brands. And it’s not that popular because it doesn’t want: The company is limiting its distribution by excluding markets such as Europe; I wonder about this, especially considering that companies like OPPO are doing everything possible to return to Europe and maintain their presence. The Nokia case is in question.

I did not notice any difference in terms of quality, usability or features between Tecno mobile phones and mobile phones from brands such as Samsung, Xiaomi or Honor, which are all present at MWC 2024 in Barcelona. They even presented an interesting innovation at the fair: Tecno Camon 30 PremierThe , is a high-end smartphone with photography features that seem high-end to me. They even work closely with Sony at the sensor and ISP level; This gives a hint of the reach Tecno already has in the industry.

Yes, Tecno is aiming to carve out a niche among the big boys, although it hasn’t done so yet, but Doesn’t seem determined to gain traction in the Western space, the same strategy followed by the majority of Chinese brands we know now. I asked those in charge if we could buy mobile phones in Spain anytime soon and the response was a shrug. No news, such a shame: I love your offers. I think they could be very useful in what is clearly a depleted market.

Tecno knows how to make smartphones, they even have foldable ones

The brand has several variants targeting different price segments. Tecno tries to provide a unique touch on every phone with unusual materials, textures, lighting and designs. And I think that’s appreciated, especially at a time when mobile technology has all but lost its ability to surprise. And even for foldable models like the Phantom V Fold or Phantom V Flip, the price is generally good.

Yes, a mobile phone is a mobile phone and doesn’t offer much room for innovation other than it may improve minimally from year to year, but there will always be room to try something different. And Tecno is exactly at this point, make mobile phones as boring as possible. Let’s see if they decide to enter the remaining markets: The more competition, the better for those of us who love smartphones.

Xataka on Android | Foldable mobile phones, from ‘ridiculous fashion’ to my favorite phone: how using a mobile phone for the first time changed my plans