“Proudly national” Vestel, which is proud of its slogan, entered the smartphone industry and started producing a phone called “Vestel Venus”.

This way in the smartphone industry “Local goods belong to the country” Unfortunately, Vestel, wanting to blow the wind, was not very successful in this regard.

Venus was launched in 2015 with great hopes.

Vestel’s goal is to realize world-class mobile technology. to offer Turkish consumers at affordable prices He took aim.

Additionally, as stated in a news report, Vestel officials their purposes He explained it as follows; “We will contribute to reducing the current account deficit by reducing the import of foreign brand mobile phones thanks to domestic production, and we will take an important step towards increasing the country’s export capacity with the export of smart mobile phones. We aim to achieve annual sales of 2 million units in the Turkish retail market and 1 million units in exports within three years. “We expect the additional employment created by smart mobile phone production to exceed 4,000 people.”

They will be so ambitious to achieve their goals that the company even sent an email to its employees stating that the use of Venus is mandatory.

In the email sent by the human resources department of the Vestel Elektronik factory; Using Venus obliged It said that any other behavior would be described as “failure to comply with the decision made”.

Vestel Venus, introduced as “completely domestic”, was criticized for being “domestic assemblage”.

According to the news; Vestel Venus’s LCM, metal pressing, SMD typesetting, TSP production, plastic injection, final assembly and packaging stages are carried out at the Manisa factory. from Vestel it happened.

In another news article there is a statement like this: “Except for parts such as the processor, semiconductor (electronic parts) and camera, all other components of Venus are developed in our production facility in Vestel City in Turkey. “All applications and add-ons we have developed on the Android operating system for our Venus phones are owned by our software developers.”

In the sources a product is called domestic minimum 51% Domestic production is considered sufficient. This was why Venus was criticized for being a domestic meeting.

For more detailed information, please view our content below;

Shortly after launch, Zorlu said, “We’re not making a dime from Venus.” came the explanation.

According to CNN Türk news, Ahmet Zorlu They are late in producing smartphones he claimed.

Moreover, their Venus is approx They have been selling at a loss for 1.5 years he claimed.

So what was the problem with the Venuses?

Venus, launched with great hope both technical and operational problems it contained.

Starting with the technical issues, Venus was first released when it was released. some software issues had. For example, the navigation did not work correctly. Moreover slowly He was also criticized for being so

The main principle of Vestel Venus was to offer smartphones to consumers at affordable prices. But with cheap laborBy combining imported products cheap The concept of producing products was not very sustainable.

Of course, there is also the issue of the “Vesteltax”. This is a factor that upsets potential consumers.

In 2015, Vestel will have found the solution to gain competitive advantage, not by improving its product, but by leaning on the state. of the state to imported phones additional tax He wanted it delivered.

This behavior, which caused a lot of reactions at the time and put consumers in a difficult situation, was caused by sending an email to the employees stating: “We are not responsible for what will happen if you do not use Venus”. your choice We honestly can’t understand how it’s anything other than taking it away.

I wish that this brand of ours, which we are proud to be local, threatening If only he had put his attitude aside and shown an attitude that listened to and understood his consumers, and even focused on finding solutions to their problems. Perhaps then, hand in hand with its consumers, Vestel would take steps to produce a phone in the segment of its foreign competitors such as Apple and Samsung.

In short, Vestel had failed to create a world-class brand for Venus in every respect.

Because consumers expect a certain quality product, even if it is cheap, even though Vestel has corrected some of its mistakes in the Z series, A perception about Venus had been formed.

Therefore, The concept that cheap products sell best While it worked for a while, it didn’t last long and as a result Venus was taken off the market.

Recently, Vestel has entered the smartphone industry There are rumors that he is looking for a partner also came back.

Now when we look at Vestel’s website, we don’t see anything for smartphones. The partnership step would also not have been taken. Vestel quietly left the smartphone industry.

Venus was not Vestel’s first failed investment!

For notebook and led lamp Vestel, which also carried out production, had to withdraw from these companies because it could not make enough profit. Actually, what we call production is a kind of assembly. In these products, as in Venus, mainly foreign parts It is assembled on the assembly line.

So the reason why Vestel failed in the categories we mentioned? Is it because their foreign competitors are too strong? If so, then it is a domestic brand and works on a similar principle of domestic assembly. casper How did he manage to be successful in these sectors?

Maybe sooner branding, product quality and consumer communication Focusing on things like: is the key to success? What do you say?

Our other content that may interest you: