Year 2014, Social media are slowly becoming social media, influencers are still growing from the core…

That famous person whose story we will tell in a moment, in those pristine years when we were not surrounded by the left and the concept of internet celebrity was not yet fully established. An Oscar selfie was taken.

Let’s look at Ellen’s message first. It looks pretty normal, right?

from Ellen on Twitter “If Bradley’s arm had been a little longer, it would have been the best photo ever!” This selfie, which he shared saying, caused havoc.

The names you see in this photo are; Meryl Streep, Bradley Cooper, Jared Leto, Angelina Jolie, Brad Pitt, Julia Roberts, Jennifer Lawrence, Kevin Spacey, Lupita Nyong’o and Channing Tatum.

Good Champions League of the Hollywood World We can also say.

Oscar selfie;

• 13,711 placed on the page.
• more than 3 million It was “retweeted”.
• On X (on Twitter) 8.1 million per person.
• Total from one share 32.8 million interactions was obtained.

And all this interaction that we mentioned happened in a very short time.

If you’re ready, let’s take a look behind the scenes of this event.

In the video above you can see the moment the famous selfie we mentioned was taken. Ellen’s piece trying to attract attention It’s obvious, isn’t it?

Ellen said she wanted to create a big interaction on social media and tried to take selfies with the celebrities one by one with the phone in her hand. takes the famous selfie.

These moments allowed him to leave aside the seriousness of the Oscar ceremony and witness a very heartfelt moment. with sincerity and naturalness It caught everyone’s attention and was appreciated.

Have you ever paid attention to the phone in Ellen’s hand during this time?

Ellen these photos Samsung Galaxy Note 3 He photographed with . These moments, which seem very natural, actually are It’s a secret Samsung adcame to light when the phone attracted attention and was talked about on social media.

This event, which is one of the most effective examples of viral marketing and guerrilla marketing, actually is One of the most devious versions of product placement one of them.

It was later revealed that Ellen had used an iPhone to share the famous photo!

You know, at one point we shared a message on Twitter, which we know as X. “Shared via Twitter for iPhone.” Such an expression could be included.

Ellen is here too fell victim to this ruling. It didn’t take long for her followers to become aware of the problem when they saw that all of Ellen’s posts were being shared via her iPhone.

You know, Ellen used Samsung? Was it all a scam?

It is said that Samsung paid $20 million for this.

Even though Samsung stubbornly denies this situation, the Oscar selfie One of the most successful guerrilla marketing activities It is described as.

It is claimed that Samsung, which reportedly has a sponsorship deal with Starcom MediaVest and ABC, has allocated a budget of $20 million for this campaign, and for this reason Ellen did not drop the phone from her hand during the ceremony.

According to sources, Samsung executives even told Ellen DeGeneres how to use the Samsung Galaxy during rehearsals. trained It has been said.

Samsung’s statement on this subject reads as follows: “When we partnered with Oscars broadcaster ABC to sponsor the Oscars, we were happy to see Ellen naturally integrate her phone into the selfie moment where everyone is talking. It was a big surprise for everyone. “He caught something that no one expected.”

This initiative is also called dark marketing.

Dark marketing is a type of guerrilla marketing activity and is used by public figures to influence consumers. to the subconscious These are activities aimed at placing a product. Just like the selfie taken by Ellen…

Fiction or not; That selfie, which Samsung has enjoyed at every stage, is currently the dream of all brands. The basics of viral advertising campaigns threw.

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