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Wearables are here to stay. AND Xiaomi is on its way to becoming the world’s number one company in smart bracelets and watches. And its smartbands and smartwatches
Wearables are here to stay. AND Xiaomi is on its way to becoming the world’s number one company in smart bracelets and watches. And its smartbands and smartwatches are so successful that only Apple and its watch are ahead.
But there is no doubt that the winds of change are also heard. The latest study by consulting firm Canalys, a company specialized in technology market analysis, also shows this: Apple is in first place but is falling behind; Xiaomi is in second place and making monster progress.
Canalys Group recently published the results of its global market research covering the last quarter of 2023 (October 1 – December 31). Analyst firm focused on This study on smart devices is called ‘Wearable Technologies’.‘ This includes things we can wear, such as activity wristbands, headphones or smartwatches.
The numbers speak for themselves: The wearable device market is in decline, and some companies are feeling it and some aren’t. Apple, which is among the top 5 companies selling the most bracelets and smart watches, ranks first with a global market share of 21%, thanks to its popular Apple Watch. even though its shipments have decreased for four consecutive quarters.
Xiaomi, whose catalog of smart bands and smart watches is enormous and continues to innovate and reinvent itself every year (e.g. Smart Band 7 and 8 Pro, watch-sized bracelets), continues to grow in terms of market share. Spectacular growth of 45 percent annually This placed it in second place, capturing 11% of the global wearable device market.
Although the situation in China does not reflect the trend of the world market, it is completely different. World leader Apple ranks only fourth, with a massive 32% decline. At the bottom of the podium, XTC, known for its smart devices for children, was at the bottom with a 27% increase.
Xiaomi maintains its second place in the global market, unlike Apple. While its growth is not as spectacular, the 16% it achieved in China is equally admirable; It was surpassed by Huawei, which ranked first in the Chinese market with a growth of only 30%.
via | Canalys / HelloXiaomi
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Source: Mundo Xiaomi
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
