The Apple Car was one of the company’s most ambitious projects with a bit of an apple, but in the end It didn’t go forward. The truth is that its cancellation didn’t surprise us, after so many years of development we never saw anything concrete and it seemed like the whole thing was just an idea on paper that never materialized, but was it really?

New information shared by Bloomberg confirms that no, it was not. The Apple Car was indeed created, but only in the prototype stage, and it is described as a kind of white minivan with rounded lines. The rounded surface caused it to be compared to a loaf of bread, it had sliding doors, a huge glass roof and tires with white accents.

The most important thing about the Apple Car was its interior, because it had gigantic screen, a good sound system and its seats could be reclined for more comfort. It seems obvious that the apple company wanted to make it a car capable of offering a rich multimedia experience, but the truth is that I am very surprised by the approach they have taken in terms of exterior design and that it does not match what we all expected from an Apple Car.

A car with such a minivan design would target a specific area of ​​consumers and I honestly think that would be a mistake. Bet for An SUV-type design or a classic line typical of a passenger car would be much more successful, because these types of vehicles have more sales potential in any international market, especially SUVs, which as many of our readers know have dominated the automotive market for some time.

The source also says that Apple was is considering buying a Tesla when it had a market cap of $30,000 million and it ended up being negotiated partnership with Mercedes-Benzwhich agreed to work with Apple but demanded that it allow it to use its autonomous driving system and user interface in its line of cars, prompting the Apple company to decide to leave the alliance.

Why didn’t the Apple Car become a reality?

Although many factors come together, in the end everything can be summed up in one key because Apple was too ambitious with this project causing major technical difficulties and causing costs to skyrocket. According to the information we have, those from Cupertino would have “burned” 10,000 million dollars in the years they have been working on this project.

That Apple failed in this project shows that Elon Musk wasn’t bluffing when he said that designing and manufacturing a car is very complicatedand hinted that they had bitten off more than they could swallow on the block this time. But that doesn’t mean Apple can’t consider trying again.

AI generated images.