In the charter, Netflix Quietly conducted a test with consumers in three small markets in Latin America, Ask them to pay more by sharing passwords on their accounts away from home. Giant Flow Announced a new password sharing policy Peru, Chile ი Costa Rica.

Has Central and South America The lowest netflix revenue per user, According to global media and entertainment research firm Ampere Analysis, they make them particularly vulnerable to price fluctuations.

Currently, Netflix leads the Peruvian market with 41% of streaming subscribers; Followed hbo max ი Disney About 20% of the data shared by the above firm.

Operators have implemented this policy in countries beyond their large market, so they can not get great favor from lost customers. Netflix is ​​expected to use its findings in these three small markets Implement a password sharing policy globally! As the company plans to expand its campaign against password sharing later this year.

New terms for Netflix

Netflix’s terms of service have always said that subscribers can not share accounts outside the home, but the platform has never imposed an additional fee for policy violations.

At first, The company defines “family” as exclusive to the people the subscriber lives with. The plan comes after a revenue call, the first drop in Netflix subscribers since 2011.

Those who use a subscriber account but live in another department, city or country, violate the terms of service. For example, to store the same account in Peru, Subscribers can add two additional users they do not live with Around S /. 8 (about $ 2) per month.

This option is cheaper than switching to a new account, which costs about S /. 24.90 (approximately $ 6.80 USD) per month for the master plan.

For some, the price increase is enough to convince them to completely cancel their Netflix account. Others continued to share their accounts among families Without any notice of policy change or disregard for new regulations without compliance Application.

In general, lack of clarity How Netflix Defines a “Home” And how different tariffs are charged to different customers has confused subscribers in the trial because it is subject to regulatory scrutiny of consumer actions.

Many consumers in Peru are not happy

The newspaper spoke the rest of the word to more than a dozen Netflix users in Peru, many of whom said that more than two months after the announcement of the policy, They have not received a constant notification about the new rate And they do not seem to agree with such a policy either.

Carlos Luke, a communications specialist from Lima, shares his account with his parents, brother and girlfriend who live in different places. None of them were notified of any changes in the policy Neither Luke was paid extraAs reported to the rest of the world.

Other users are already feeling the change. Gabriela A., from the Peruvian capital, also shares her account with two friends who live outside her home. He asked the rest of the world not to use his full name because of it Netflix may impose additional charges on him, which he has so far avoided. “I want to continue using my hacker account for as long as possible,” he said.

While these friends received a message saying they would confirm their accounts almost a month ago, They just missed the message without incident, ი Gabriela continues to pay the same common tariff to all three.

Kat Galindo de Lima Decided to cancel his Netflix account ი Pay instead of HBO Max. “These were not just new allegations,” he told the aforementioned publication. “I just did not enjoy most of his shows anymore.”

Hugo Wilches, an engineer from Lima, also stopped watching Netflix altogether after the policy change. Complete subscriptions shared with friends. All of them continue to share joint accounts hbomax, Amazon-Prime ი Star +.

Finally, an anonymous Netflix customer service representative told the rest of the world that other representatives were confused What to tell account holders when asked about new policies.

A customer service representative said that if a customer called and claimed that their family member was using the account from another location, they were instructed to say that This person can continue to use the account via the verification code Without additional tax.

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