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Some of the world’s largest electronics manufacturers, which announced that they had frozen their activities in the Russian Federation after the start of the occupation of Ukraine, increased
This was reported by Radio Liberty based on TelecomDaily data, Ukrinform reports.
In Russian media, Xiaomi, Honor, Samsung, Acer etc. The names of the companies are included. At the same time, as mentioned, a scheme is used in which the advertising budget is managed by the company’s partners, namely retailers and distributors.
According to TelecomDaily, there were no ads for these brands in Russia in 2022, but they returned in 2023 and reached figures of 65-100% of the number of mentions in 2021. According to the publication, in some cases, indicators of companies’ marketing investments exceeded 2021 indicators by 2-5%.
It was noted that companies that do not officially supply their products to the Russian market also invest in advertising. Russian authorities allowed so-called parallel imports of products of companies that left after 2022.
At the same time, the share of companies that announce the suspension of supply in the Russian market is decreasing, and their place is taken by companies that make official supplies and increase their advertising expenditures.
Reportedly, during hearings in the US Senate, Damien Splitters, deputy director of the British organization Conflict Weapons Research (CAR), said that hundreds of Western and Russian companies are involved in the Kremlin’s illegal schemes to evade sanctions and provide security. secret supply to the Russian Federation of electronic components necessary for weapons production.
Source: Ukrinform
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