Apple, $7 billion It is preparing to receive support from artificial intelligence to further strengthen its advertising wing. In recent testing, a small group of advertisers automatically determines where their ads are placed in the Apple App Store. In that sense, the feature works similarly to Google’s Performance Max and Meta’s Advantage+ features.

Artificial intelligence determines the placement of advertisements

Straight away In Apple’s advertising format There are four types of ads: ads that appear during search, ads that appear on the search results page, “You might also like thisAdvertisements in ” and “Today” advertisements under the title. In the new advertising campaign model, advertisers no longer have to worry about choosing the location of the ad. Instead, they choose their budget, the cost per acquisition, their target group and the country they want to reach. After that, artificial intelligence will place the company’s ads in one of four formats on the store.

although Apple Although they say they are testing this feature to understand how to improve it, according to sources close to the subject, the feature will be in our lives in the coming months. Apple has not yet made an official statement on the matter. It is not surprising that the company began to work in this direction.

Both Google and Meta have their own of artificial intelligence advertising programs They are very satisfied and both companies see these programs as important instruments in their growth. Still, some advertisers have doubts about AI’s capabilities because companies don’t share exact numbers. Apple, which will use this feature mainly in the mobile application store, will certainly follow a similar path on other platforms if it produces satisfactory results.