In the increasingly competitive market for streaming music services, YouTube Music isn’t usually the first option that comes to mind. According to various statistics from last year This service ranks fifth in the global market, in which it faces heavyweights like Spotify, Apple Music, Prime Music and, in the Chinese market, local proposition Tencent. According to this information, Google is currently fighting to achieve and consolidate a 10% market share, i.e. one in ten users.

At Google, however, they decided to fight and to do so, they made some pretty good decisions in my opinion. As you already know, YouTube Music has a free version that any interested user can use, which offers access to the huge music catalog available on YouTube. But for those who want to use it without restrictions (with background playback, without advertising, etc.), these benefits are included in the YouTube Premium subscription, which also offers these improvements on the video platform. It is also possible to contract a premium version of the streaming music service only, but without a doubt the complete version is much more interesting in terms of price.

In addition, to boost interest in the service, Google moved its podcast offering to YouTube Music, a type of content that in recent years it has significantly gained weight over its rivals, in addition, it adds new features that make the service more and more competitive. And the strategy seems to be bearing fruit because, as we told you at the beginning of February, YouTube’s subscription model has already reached one hundred million users, a significant milestone.

For further growth in such a complex market, it is necessary for the service to keep improving, to surprise us with new features from time to time, and Google is of course very aware of this. So in the last hours we learned aboutThree very interesting new features that are already being tested on YouTube Music and that therefore they are trying to achieve service at some point.

On the one hand, YouTube Music is starting to expand identifying songs that the user can sing or hum. This feature was already present in Google Play Music at the time, and I personally remember using it for the first time over a decade ago in the SoundHound app. But in this case, the function uses advanced artificial intelligence, so we can expect its results to be even better.

On the other hand, and in relation to podcasts, Google is also preparing a feature that allows you to skip silence in them. This is something we’ve seen before in other apps and services dedicated to this type of content, and the truth is that they can be very handy, especially in conversations where there are a lot of blank spaces.

Last but not least, some users have started to do it Download and play offline content on the web version of YouTube and YouTube Music. Like other streaming services that already have this option, it is necessary for the user to connect to the Internet at least once every 30 days to renew the permission to play content offline.

Sources: 9to5Google / AndroidPolice