Twelve months, twelve colors, could be Meta’s new communication strategy with WhatsApp. Or rather, twelve modes, each associated with a different color. For example, I can think of a green mode that could be associated with a minty flavor, a blue one with sea-related features, and I don’t know, maybe a yellow one that could be loaded with emojis and chick sounds. Sure, in half an hour, if we put in the effort, we can complete a list of colors, modes and effects for the whole year.

Of course, this would require Meta to be interested in adding color-related modes to WhatsApp, which hasn’t happened to date, and there are no indications that it will happen in the future. We already saw this last month, with the media’s much-hyped and absolutely non-existent purple mode, and now history is repeating itself, as in recent days Several media outlets have already published how to use WhatsApp beige mode.

To be clear, there is no beige WhatsApp mode. All these publications talk exclusively about changing the color of the application icon on the home screen of the mobile phone. And does it translate into any changes in the operation of the application and/or any other functions? No, changing the app icon color won’t change anything. It is not a path, no matter how much more and more media try to qualify it as such. Even if you could change the app icon to a picture of Donald Duck, you wouldn’t activate the Disney WhatsApp mode, would you? So this is the same thing.

I assume that the vast majority of our readers have already named it, but for those who don’t, you should know that the best way to define it clickbait. You can see its Wikipedia definition here, and yes, it is as reprehensible as it sounds. The problem is that, as it has proven to work over time, it can keep users preoccupied with the curiosity of what this new mode of service has to offer.

However, we are talking about fleeting success, because the common reader, after accessing the news and finding the most diverse content, in which we also find a complete overview of the properties of the given color (although in this regard beige is not exactly the most remarkable option), you will find that they actually tried to make you think that there is in WhatsApp new mode, and not that they just tell you how to change the color of the icon. And he will be angry.