The story of the Shutterstock founder who created a company that started from scratch and reached a valuation of $760 million: he created supply for his own demand!
March 18, 2024
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Founded in 2003 by Jon Oringer, based in New York Shutterstock; a provider of stock photography, stock video and stock music. By paying for the content on the
Founded in 2003 by Jon Oringer, based in New York Shutterstock; a provider of stock photography, stock video and stock music. By paying for the content on the site, users can access everything they want with one click.
The story of the company’s founding is quite interesting. Jon Oringer couldn’t find the photo he was looking for on the Internet. The success story, which started with very high costs, has come to this!
Jon Oringer went out with a camera.
Before founding Shutterstock, Jon Oringer worked in web development and software, but he also used the images and videos due to the high cost and inability to access the images he/she wants. He suffered.
In 2003, a piece worth $800 Canon digital rebel He bought a camera and spent six months photographing everything he could find, collecting 100,000 photos! He deleted these photos, whittled them down to 30,000, opened the Shutterstock website and uploaded them there.
The journey that started with the camera has become the world’s most famous stock photo archive.
For $49, users could download all the photos Jon had uploaded. Jon financed the entire project himself, from start to finish. He even answered the emails coming to the site one by one. According to what you said He needed photography and became a photographer.
This company, which was initially run by just one person, grew quickly. The platform, where he started selling his own photos and images from other users, quickly grew large enough to meet the needs of many users. stock photo archive became.
Jon describes his own experience with these words:
“The ‘get an idea, get it done and find the money’ model never worked the way I wanted. I didn’t want to take outside money, so I did everything myself. That was me.” It was my way of learning. I needed photographers and I became a photographer. I programmed the site in Perl. Many of these experiences from the beginning still influence the decisions I make today.”
Shutterstock has achieved great success over time in the spread of the Internet and the development of digital marketing.
Shutterstock today; It has a huge archive of millions of photos, videos and songs from all over the world. A wide range of applications for designers, marketers and other professionals image and audio library It makes their job much easier.
The market value of the company, which started with an $800 camera, is currently $760 million In addition to selling about 2 photos per second to its users, 10,000 photos are uploaded daily.
Sources: Inc, Forbes, Crain’s New York Business
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.