The year 2023 was, as we said then, a key year for artificial intelligence and since its inception Apple wanted to show that its position in this area is privileged. He did it, yes, at a private event, for his own employees, but anyway it left us in doubt as to what they were already working on, at a time when names like ChatGPT, DALL-E, Bard, Bing, Poe and others were becoming particularly important. The only recent news we had about it was that they were testing a system to convert some of the texts published in their store into audiobooks. Interesting, sure, but only a fraction of what other tech companies were showing off.

Months later, in what we can understand as a silent confirmation that yes, well, they weren’t, was that they suddenly pulled out their wallets and started looking for professionals specializing in generative AI. Months later it was revealed that they were already working on an LLM, internally called Apple GPT, and since the end of last year it became clear that their big bet for 2024 would be artificial intelligence, as confirmed by the company’s CEO. recent.

Still, Apple wanted to end 2023 the same way it started, saying it wasn’t far behind when it came to AI. So between that and all the progress that’s been leaked, we might expect their work to develop models and implement features based on them to go from strength to strength, right? The truth is like this They have already made some interesting progress, but it seems that it is not enough to be able to turn iOS 18 into the revolution they intend to be.

In Cupertino, they had to face a difficult decision, either to limit the innovations of the operating system to what their own technology allows, or to open up to the use of third-party technologies that, in this way, allow them to achieve the expected qualitative quality. jump.. And as we can read in Gizmodo, it seems that they decided on the second one because Apple is in talks with Google to use Gemini in iOS features, among them the long-awaited Siri redesign.

According to some sources, Apple would also make similar contacts with OpenAI, but as you recall The Google model has a Nano version that is specific to mobile devices, and that would therefore be better suited to what Apple needs. This same information also of course states that the other AI-based features of iOS 18 would be based exclusively on the technology developed by Apple, since the time they work in this regard has already logically borne fruit.