Apple is reportedly in talks with Google about integrating Gemini AI into iPhones.

Apple is lagging behind in AI development, but thanks to its collaboration with Google it is trying to put up a strong front against the AI ​​giant OpenAI, which is backed by Microsoft. Apple is reportedly in talks with Google about integrating Gemini AI into its iPhones. It’s no coincidence that Apple chose Google, as the search giant gives Apple millions to use its search engine.

Google as a logical choice

It will take Apple several years to develop an AI model that can compete with Gemini or OpenAI. Staying behind is not an option, which is why Apple wants to integrate Google’s AI model into its iPhones. This also benefits Google, as the company needs a way to bring its AI to devices. Apple needs an AI model to follow the AI ​​race, Google needs a quick way to bring its AI to devices. The two companies did not find each other by chance.

Apple will reportedly be able to adopt Gemini as a cloud-based generative AI engine for Siri and other iPhone apps. Apple’s models could be brought to the upcoming iOS 18 for on-device AI tasks. Although Apple could also work with other or even multiple AI companies, working with Google is the most logical choice. This is mainly because Google is already giving Apple millions to bring search to the Safari browser.

Regulations

Collaboration between such large companies raises regulatory concerns. The new AI legislation has already caused a stir among companies like Google, which was recently sued over its dominance in the search space and the way the company pays Apple to use its search engine.