Bridgestone is doing its part to promote road safety by providing valuable tire care advice ahead of the Easter holidays.

Proper inspection of your vehicle and tires reduces the risk of accidents while driving.

This holiday season, Bridgestone is offering benefits that will allow you to further enjoy the places Columbia has to offer for a well-deserved getaway.

With the Easter holiday season just around the corner, people are getting ready to hit the road with many choosing the road as their preferred route. One of the fundamental aspects that guarantees road safety is the physical condition of the tires. Bridgestone therefore emphasizes the importance of adequate preparation to ensure a safe and trouble-free journey.

Before you set out on your adventure, you should conduct a thorough inspection of your vehicle. Be sure to check the tire pressure, brake condition, oil and fluid levels, as well as the operation of the battery and all lights. This thorough inspection significantly reduces the risk of accidents during travel. It is also important to prepare an emergency kit that includes basic tools such as power cords, a first aid kit, and other necessary items. It’s also a good idea to carry a properly inflated spare tire and make sure you have the necessary knowledge to change it if necessary.

When it comes to specific tire selection tips, Bridgestone shares some key tips to help ensure your tires are in the best condition before heading off on vacation:

• Check tire pressure– Check the pressure of all tires, including spares, to ensure better vehicle handling, stability and fuel efficiency. Check your tire tread for better traction, especially on wet or slippery roads.

• Checking tread wear– It is important to ensure that the tread of your wheels is in good condition. Uneven wear may be an indicator of alignment or suspension problems. If the tread is less than 1.6 millimeters, it’s time to replace your tires. So, in an effort to improve road safety this off-season, Bridgestone is offering a road kit through March 31st for the purchase of 4 participating Bridgestone or Firestone tires of participating models and codes. In addition, this promotion also comes with a free knockout and cut guarantee. This set of benefits is designed to make it easier to fully enjoy the places that Colombia has prepared for a well-deserved vacation.

• Rotation: If you haven’t done this recently, we recommend breaking up your tires. This helps distribute wear evenly and extend their life. There are various rotation methods that your Bridgestone distribution network in Columbia can advise you on.

• Visual standards: In addition to these tips, it is important that you follow basic driving guidelines while on the road. This means that you follow the rules of the road to the letter, remain attentive at all times along the way and, as much as possible, have a co-pilot who can help you along the route.

“When it comes to tire development and engineering, Bridgestone spares no effort and strives to go one step further to maximize the performance of each vehicle. This Easter holiday, Bridgestone is committed to delivering an exceptional driving experience. Our innovative technologies not only guarantee safety, but also turn every trip into an unforgettable adventure,” said Carlos Mondragon, Senior Manager, Market Analysis and Application Development, Bridgestone Latin America, North America.

These tips highlight the value of economy, one of the 8 values ​​of the Bridgestone E8 Commitment, through which the brand reaffirms its commitment to maximizing the economic value of mobility and commercial operations. These eight values, which begin with the letter “E” in English: Energy, Ecology, Efficiency, Expansion, Economy, Emotion, Ease, Empowerment, serve as a guide for the company on its journey to employees, society, partners and customers to create a sustainable society.

To learn more about Bridgestone’s promotion in Colombia, visit: https://www.bridgestone.com.co/promociones-de-llantas/