X has serious problems

According to data from Sensor Tower, the number of daily active users of the

Analysts note that since November the platform has experienced either stagnant growth or a contraction in its user base, with a significant 23 percent decline since the crash. The number of daily active users worldwide is 174 million, which is 15% less than last year.

X claims they do a great job

Contrary to these findings, Company X went public last Monday. own statistics, claims to have 250 million daily active users worldwide. This figure contrasts sharply with Sensor Tower’s data and Musk’s claim of around 258 million daily active users by the end of 2022.

Against the background of a decrease in the number of users of X, competitors feel that the audience is growing. Sensor Tower focuses on increasing the user base of the following services:

• Snapchat increased by 8.8%
• Instagram – by 5.3%,
• Facebook – 1.5%,
• TikTok – by 0.5%.

Why are users leaving X?

Abe Youssef, a senior analyst at Sensor Tower, attributes the decline in X’s popularity to user dissatisfaction with content quality, technical issues and increased competition from short-form video platforms.

X claims a monthly audience of 550 million, compared to the 542 million Elon Musk reported in July. However, Sensor Tower notes that

According to Apptopia, mobile app X reached 2.9 million downloads in the US in February; This is up 14% from last year, but down from 3.7 million in October 2022. By comparison, Meta’s Threads app had 1.6 million downloads in the U.S. and 46.2 million worldwide in February, according to Sensor Tower; There were 1.6 million daily active users in the US and 14 million worldwide.

The rise in popularity of Threads in the app store rankings contrasts with the decline in X positions, indicating a change in user preferences. Despite X’s claim of 1.7 million new users daily, inconsistencies with other sources do not support X’s claims.