Web-based design platform Canvas its growth continues. The company last affinity judicial took over the creative software group and moved one step closer to becoming a major alternative in the Adobe-controlled digital design industry. With the deal that Canva announced on Tuesday, the company became the owner of Affinity Designer, Photo and Publisher applications. These apps are from Adobe on Windows, Mac and iPad devices. Illustrator, Photoshop and InDesign It is used as an alternative to software.

Although the value of the deal is unknown Bloombergthe value of the relevant agreement “several hundred million pounds” He claimed that this was so. in January up to 170 million users Although Canva was the choice of many people, it did not have specialized programs for illustrators, designers, photographers and other professionals. From this perspective, the Affinity move seems quite logical.

Canva could be a viable alternative to Adobe

Canva said that with this agreement they were opening their doors to designers of all levels. of Affinity There’s a lot waiting. Although Affinity’s user base is estimated at 3 million, this number is likely to increase in the future. For professionals looking for an alternative to Adobe’s subscription-based model, Affinity has built a very loyal customer base with its one-time purchase model.

Co-founder of Canva Cameron AdamsHe stated that Affinity and Canva will continue their lives as separate structures, but some integrations between Canva and Affinity applications may be realized in the future. Let’s see if this deal will mean the end of Adobe’s reign, or will Adobe find a way to deal with it?