Advertising in space? This is what Russia is planning
- March 27, 2024
- 0
Duma or The Chamber of Deputies of the Russian Federation approved today in the first reading of the bill, which will allow place an advertisement for a Russian
Duma or The Chamber of Deputies of the Russian Federation approved today in the first reading of the bill, which will allow place an advertisement for a Russian government agency Roskomos due to the growing demand for these services.
“Advertising campaigns and the signing of advertising agreements related to space programs will help popularize the space industry.”Attract young people into the industry and receive income that will be used to develop innovative space projects and programs,” is indicated in the document studied by the Legislative Body, to which the Russian agency refers. Interface.
A Roscosmos cosmonaut returns from the International Space Station. | Photo: Reuters.
The initiative was presented by a group of deputies and senators in November last year and provides for amendments to the Law on Activities Roscosmos.
The amended rule will allow the Russian Space Agency to generate and conduct advertising campaigns and place advertisements on ships, stations and space infrastructure.
The bill provides for the direct signing of such advertising contracts without bidding and establishes that the profits collected in this way are divided equally between the federal budget and the special reserve funds of the Russian Federation. Roscosmos.
The document refers to an investigation into potential demand conducted by the Russian Space Agency, which confirmed interest of large Russian banks and insurers in concluding contracts for this type of advertising.
Roscosmos It has been calculated that the income obtained in this way could amount to $2.16 million annually for advertising on ships and space stationsand up to $54,000 for advertising in space infrastructure such as spaceports, astronaut training centers and other ground-based facilities.
EFE
Source: Aristegui Noticias
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