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LinkedIn is experimenting with a TikTok-like video feed in its application to increase reach for professionals. LinkedIn is currently experimenting with a TikTok-like video feed in its application,
LinkedIn is experimenting with a TikTok-like video feed in its application to increase reach for professionals.
LinkedIn is currently experimenting with a TikTok-like video feed in its application, the company reports to TechCrunch. With the video feed, the company aims to increase the engagement and reach of professionals who advise through video content. LinkedIn is not the first to integrate the popular TikTok-like format into its application; Instagram, Facebook and YouTube have already preceded it. The video feed is still in early testing, so it will take some time before it is visible to everyone.
LinkedIn is not the first to add a TikTok-like video feed to its application. Instagram, Facebook and YouTube have already integrated this into their platforms. The video feed looks very similar to that in other applications. At the bottom of the menu you can navigate to the feed using a video icon. There you will see vertical videos that you can scroll between.
Unlike other applications where the topics are very diverse and based on personal interests, LinkedIn’s focus is primarily on career and professionalism. Following the popularity of TikTok, with more and more professionals giving advice in video format, LinkedIn is also looking to respond to this trend to increase engagement and reach on the platform.
This new feature is still in early testing, so not everyone will have access yet. At this point, only some users will see the video feed in their application. For example, Austin Null was the first to notice the feed and share a short demo video on LinkedIn.
It is not yet clear if and when this new feature will be introduced. Furthermore, it is not yet certain how this video feed will be received by users as they are already flooded with such a feature in several other popular applications.
Source: IT Daily
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