Many well-known and well-known brands have made many mistakes. of this It would actually be more accurate to call it an advertising error. Would you look for the one that targets a specific audience, or the one that is racist and uses hate speech?

Confident advertising does not always produce good results, as you will soon find out. Some small, some big, but ultimately annoying Such advertisements with statements, Sometimes this can lead to irreversible consequences.

Let’s start with Dove, who was lynched for her racist rhetoric.

In 2017, Dove placed an ad on Facebook. In the ad, a black woman turns into a white woman when she uses a Dove brand cleanser. This advertisement came under fire in many media. This, in our opinion, rather unfortunate situation was not the only advertisement from the company criticizing it on the same subject.

Previously boycotted because of the same problem, racism pigeonafter the subject “An advertisement of ours that recently appeared on Facebook missed some sensitivities. “We are deeply sorry for the situation this has caused.” He tweeted a written apology.

Not long after this ad from Dove, Nivea also fell victim to the same mistake.

In the commercial starring the former Nigerian beauty queen, the skin tone of the black woman who uses the product lightens. The slogan is still a fiasco: “White is purity.”

Another brand contender for the throne of scandals is BlackBerry.

We don’t know if it’s accurate to call this an advertising error. Because it is an event created after a tweet they sent on social media. As we know, BlackBerry was once the most popular phone brand. Those who want to promote themselves The brand was destroyed by social media.

In January 2015, the brand tweeted via its official X account. “Keep talking.” The text via Twitter for iPhone under the tweet did not go unnoticed by people, and BlackBerry became the subject of great ridicule.

KFC also fell victim to a major blunder at the time.

Even though KFC, which we all know well, is world famous, we cannot say the same about China. Because years ago in China “You eat your fingers” They made a mistake without realizing it with the slogan.

The problem is In China, this expression is used literally, not figuratively. Due to several mistakes made after this advertisement, KFC closed all its branches in China and was unable to enter the Chinese market for the next ten years.

How do you introduce a new product? Sony did it in the worst way possible.

In 2004, Sony’s video game console brand PlayStation launched the portable gaming console PSP. However, in this made-for-PSP ad, seen above, the image of a white woman angrily holding a black woman got a lot of backlash.

in advertising “White is coming.” These images, along with their message, became something that caused discrimination in society. Although Sony later claimed that this ad was created to emphasize contrasts, the backlash continued and the ad was soon pulled from the market.

“Create your perfect night’s sleep,” an Ikea banner reads in English. Everything may seem normal, but it is not. Brilliant marketing strategy or reverse gear?

Below the English text, the Arabic version of the same text should have been written, but when the text was translated, the resulting sentence made people think, because the Arabic text said: “The same text, but in Arabic.” Ikea then “This is what happens when you don’t sleep well. Enjoy your perfect sleep.” changed it to . Even if it was a mistake, we have to do it justice by saying that they turned it into a perfect advertising strategy!

In 2009, Microsoft changed the black man in the American version of a promotional photo to a white person in the Polish version. Although this incident was on the world’s agenda, Microsoft apologized for the issue.

We don’t think it can get any worse than the Ford Figo commercial.

At a time when violence against women was at the forefront, Ford released an advertisement. In the image: Old There were three gagged women in the trunk of Italian Prime Minister Berlusconi’s car. This ad caused a huge scandal because it came out at a time when society was protesting against women’s rights. Even though it didn’t come out at the time, it’s a complete scandal.

The tagline of this bad ad was: “Leave your worries behind with Figo’s large suitcase volume.” Ford later shared an apology for the ad, which turned out to be a fiasco no matter how we looked at it. In addition, it was stated that the news was not used as an advertisement and was only shown on the website.

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