The controversy still resonates in the atmosphere which we said goodbye to last week and started last week, the order to block Telegram in Spain ordered by Judge Santiago Pedraz of the National Court. Fortunately, as you already know, it all worked out, because we were the first to learn on Monday that the contract was suspended by the municipality, which requested information about the platform. The information he received extremely quickly, which led to the cancellation of the said measure. A measure that deserved the label of disproportionate from the first moment, something that was eventually accepted by the judicial authority as well.

Be that as it may, life goes on and in our case (I mean Spain) also with a certain calm, because after this precedent It seems unlikely that we will attempt such a measure again.. We won’t say it’s impossible, because anything goes in the city of God, but at the very least, it’s really unlikely, and I hope I won’t have to eat my own words sooner or later.

Well, after that episode, it’s time to talk about the service again due to its features and as we read on its official blog, Telegram now allows you to convert “all” current accounts to business accounts, for which it offers a number of specific functions that are actually quite handy in this context. Of course, before you start rating the features, please understand that I have written them all in quotes, because this option is only available for premium accounts.

Here are eight specific features for business accounts that can be used when making this change:

• Hours and location: For offline businesses, it will now be possible to mark the location on the map and the customer service hours on it.
• Initial message: When a person opens a conversation with another person through Telegram, the message “No messages yet” will be displayed by default. Send a message or tap a sticker. This change will make it possible to configure both the text and the sticker that will be displayed in this situation.
• He answers quickly: Responding to messages quickly is something that is usually highly valued by potential clients of virtually any type of business. To facilitate this process, Telegram allows you to configure certain quick reactions that will be displayed to the user if they type “/”
• Welcome message: Don’t get confused with the introductory message, because the one we see at the moment is the one that all people who write to us for the first time automatically receive. Logically, like the default one, it is also fully customizable.
• Absence report: Just as email clients allow us to configure an automatic reply in case of our absence, Telegram Business accounts also allow us to configure notifications of this type.
• Flag conversations: As the number of chats we manage with our account grows, a classification system becomes more necessary, and that’s exactly what this feature offers us, as we can add more tags to each conversation.
• Chat links: To make it easier for the user to interact with the account, it has also added a feature that allows you to create links that go directly to the chat with predefined text.
• Chatbots for businesses: Among the functions for this type of account, Telegram includes certain chatbots that allow you to automate part of the communication with customers.

In my opinion, Telegram is absolutely right with this move in terms of improving the monetization of the platform. And with these new features, it seems likely that businesses of all types will decide to give these new features a try.