Consulting firm Deloittepublished a report showing how much money was spent on advertising in Turkey in 2023. The report, called “Estimated Media and Advertising Investment Reports in Turkey,” was prepared on behalf of many advertising foundations and associations.

According to data, media and advertising investments will increase in 2023 compared to the previous year. 120% experiencing enormous growth 140 billion 690 million TL happened. Media investments 119 billion 110 TL While advertising investments, which include things like production, printing and service costs for advertisers, were announced at 21 billion 580 TL.

Investments in digital advertising increased by 136.9%

According to the report digital investments 86 billion 500 million TL volume achieved compared to 2022 136.9%There was a growth of . It showed that digital investments accounted for 72.6% of total investments. . The budget allocated for social media is 39 billion 524 million TL It was reported as.

The largest share of digital investments is in games and smart TVs It was seen as belonging to video content that could be published. This content was followed by ‘digital audio’ ads, which include content such as audio ads, music and podcasts.

The number of brands advertising on television fell, while radio investments increased

Data from television, one of the first channels you think of when it comes to advertising, shows that brands are less likely to favor this platform. Accordingly, compared to last year The number of advertisers decreased by 7.1%. Ad duration also decreased by 5.2%. But there was an increase in investments. So much so that the investment amount on the television side increased by 94% to 24 billion 900 million TL.

With 5 billion TL 8 million in outdoor advertising investments 138.6% increase there is. The largest share of total investments, at 32.37%, ends up in ‘digital outdoor platforms’ such as the screens we see outside. When you’re in second place Sports fields with a share of 23.35% It’s laying down. The sectors that use outdoor advertising the most are: cosmetics, public institutions, political parties, entertainment, culture, arts and sports.

On the other hand, investments in radio also increased, reaching 1 billion 623 million TL. This represents an increase of 101.9% compared to the previous year. Radio, which receives the most automotive, financial and retail advertising, covers 1.4% of total media and advertising investments.

Finally, it should be added that Turkey has achieved growth that is above the world average. Global advertising investments reached $874 billion in 2023, growing at 5.2%. India, the country with the most investments, experienced growth of 10.3%. In Turkey this rate is expressed in dollars. 34.8%.