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Alphabet is reportedly considering a bid for HubSpot, an online marketing software company that already has some integrations with Google. Reuters reports that Alphabet is considering making a
Alphabet is reportedly considering a bid for HubSpot, an online marketing software company that already has some integrations with Google.
Reuters reports that Alphabet is considering making a bid for online marketing software company HubSpot. This would be the largest acquisition ever by Google’s parent company, which ended the year at the end of December with $110.9 billion in its pocket. According to Reuters sources, Alphabet spoke to investment banker Morgan Stanley about the size of the offering and whether antitrust regulators would approve it.
An acquisition could mean HubSpot’s portfolio of marketing products could strengthen Google’s. Marketing Hub, HubSpot’s leading cloud-based platform, allows marketers to create advertising campaigns, send emails to customers, and perform other related tasks. HubSpot recently added artificial intelligence capabilities to the platform to automate certain tasks.
In addition, HubSpot also offers the Service Hub, a platform for sellers in which they can manage their customer relationships. HubSpot already includes some integrations with Google services, such as Google Ads in Marketing Hub. A possible acquisition could only improve this integration.
Alphabet has reportedly not yet made a formal offer for HubSpot and it’s not certain if one will actually be made. Like Alphabet, HubSpot is also doing well in terms of the numbers; the company ended 2023 with a 25 percent increase in sales compared to the previous year to $2.17 billion.
Source: IT Daily
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