Number of purchases made through e-commerce sites in Turkey in the first half of 2023 2 billion 556 million. Between 2019 and 2022, the number of companies grew by 701 percent. In the US, 82 percent of adults turn to reviews before purchasing a product.

According to another study from 2023, many products are present on e-commerce platforms 11 to 15 percent of reviews are fake. How do we get out of this impasse?

Why is ‘commenting’ important on e-commerce sites?

Almost all of us look at the comments for a product we haven’t used before. According to research, a well-written review makes consumers more likely to purchase that product. It increases the purchase probability by 3 percent. The research conducted over 2 years into the 70 best-selling categories and hundreds of thousands of products shows that higher scores mean higher sales.

According to the data published by the World Economic Forum in 2021, the number of fake reviews has increased within a year. Caused a loss of $152 billion He stated that this was so. The expenditure on fake comments amounts to 250 thousand dollars. However, the conversion of these expenses amounts to approximately $5 million in sales.

Companies that know this and are aware of it also use it to sell products in an easy way. to fake commentary to apply. Moreover, it can attack not only its own products, but also the products of competing companies. To do this, users money, gift cup, refund They make these kinds of offers. So how do we get out of all this chaos?

There are a few ways to detect fake reviews on e-commerce sites.

Beware of excessive positive or negative language.

“This product saved my life!” or “You’re making the mistake of your life if you buy this!” When you see extreme statements like this, take a step back. Real users often share their experiences a balanced language explains with.

You can view general and vague statements with suspicion.

Such as ‘excellent’ or ‘poor’ general expressions It can smell like fake. Because someone who has actually used the product says, “The fabric is very high quality and the buttons are sturdy.” It provides clearer and more detailed information, such as:

Look at the period in which the comment was published.

If more than one comment is posted on a product page on the same day or in a very short period of time, the situation may be suspicious. In a natural flow of interpretation, Comments are made in a timely and balanced manner.

View the commenter’s profile.

Although e-commerce sites like Trendyol and Hepsiburada don’t have a user profile rating feature, you can use this feature when shopping at Amazon. If the account is newly opened or if only a few comments have been made, you may doubt the reliability of this comment.

Don’t be fooled by the stars.

Many fake reviews are made under the name 5 or 1 star. It is becoming increasingly possible to find the right interpretations somewhere in the middle. It’s also possible that some crafty fake reviewers are aware of this and gave it 4 stars. So you mostly 2 or 3 star reviews You can take more into account.

See if any competing companies are mentioned.

We said some of those making false comments were from competing companies. You can understand this from the comments. If the names of competing companies are often listed under a product, the product is undermined, Reviews can be fake.

Investigate the company’s other channels.

Suppose you like a product from a brand you’ve never known before. Most likely, this product came with a cheap or very attractive offer. If you are suspicious of both the comments below and the company. website, Instagram account Look. If the domain name is a reliable ecommerce platform, you can shop accordingly.

Parse the word ‘stock’.

Some users also claim that the word stock is a fake comment. Even if you don’t need it, especially because of inflation “Definitely stock up, it’s a great product.” You may come across comments like: These are probably fake too.

You can use the Fakespot website.

If all these methods still leave you unsure, you can use the application option, which is preferred by many national companies like Amazon. Fakespot algorithm you can try it. Once you add the product URL to the relevant field on the site, you will be shown a percentage of whether it is original or not.

It’s worth mentioning. Unfortunately these are all 100% Determinants of Fake Reviews not. But at least now you know what to look for, and you can put aside the fake reviews and find the ones that actually work.

Remember while shopping a wide range of comments Taking this into consideration will help you make the best decision. If you have any doubts, do some more research. We wish you safe shopping!

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