As reported by Ukrinform, Reuters writes about this, citing three of its knowledgeable sources.

“Tesla has canceled a long-promised low-cost car that investors expected would transform the company into a mass automaker,” the article said.

It is stated that the company will continue to develop autonomous robotaxi on the existing platform of a smaller car. “The decision marks the abandonment of a long-standing goal that Tesla CEO Elon Musk called the company’s primary goal: affordable electric cars for the masses. Reuters reported that its initial master plan for the company in 2006 called for first producing luxury models and then He reminds us that he suggested using the proceeds to finance a “cheap family car.”

After that, Musk repeatedly promised investors and buyers such a car. “This sharp turnaround comes against the backdrop of tough global competition that Tesla faces from Chinese electric car makers who are bringing cars cheaper than $10,000 to the market. The autonomous robotaxi plan, which will take longer to develop, involves more complex engineering tasks and greater regulatory risks,” he said. .

Reuters added that the company’s shares fell 3% following news of a change in Tesla’s strategy towards the mass-market car.

As Ukrinform reported, the Tesla company faced a decline in annual sales for the first time since the beginning of the COVID-19 pandemic.

Photo: DPA