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US-based social media giant Meta has been filed an antitrust lawsuit by the US Federal Trade Commission (FTC). important documents presented. The company tried to justify itself with
US-based social media giant Meta has been filed an antitrust lawsuit by the US Federal Trade Commission (FTC). important documents presented. The company tried to justify itself with the documents submitted, but these documents also revealed a striking fact. from Instagram, YouTube more advertising revenue It was determined that he had obtained
You know YouTube. There is no problem for premium users, but the platform Those who use the free versionThey are exposed to more ads than the videos they watch. This is evident from the documents that Meta submitted to the court It’s not that profitable revealed.
According to the documents submitted to the court, this concerns Instagram’s advertising revenue for 2021 It was $32.4 billion. During the same period, YouTube’s advertising revenue was recorded at $28.8 billion. Moreover, it appears that this has been the case for years. In 2020 and 2019, Instagram generated $22 and $17.9 billion in ad revenue, respectively. YouTube, on the other hand, had 19.7 and $15.1 billion advertising revenue generated.
Documents filed with the court explain why there is such a large income difference between Instagram and YouTube does not explain. However, according to Business Insider, there is an important detail here. According to the statement, YouTube is responsible for the revenue generated from each advertisement. about 55 percent The content is transferred to the producer. Instagram, on the other hand, is stingy in this regard. As such, YouTube’s costs are rising and Instagram has the opportunity to make more money.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
