Logos are one of the most important elements that represent the identity of a brand or organization. Often the brand over the years reputation, quality and prestige They have been carefully designed to reflect
Some brands around the world have spent enormous amounts of money on their logos in an attempt to achieve unique, impressive and iconic designs. We are also in this content those with the highest prices we have covered. Let’s start with the 10th most expensive logo and move to the 1st.
10. Belfast City Logo, $280,000.

One of the cities with the logo, Belfast, the capital of the North Island, had a heart-shaped logo. With its colors and shape liveliness, embrace, participation by conveying the feeling “Welcome to Belfast.” He intended to deliver the message.

This expensive logo, which cost $280,000, was not very popular. The location, which you can see above, a starburst logo because it resembles the shape of the city taken.
9. London 2012 Olympic Games Logo, $625,000.

One of the most expensive logos in the world It is not surprising that it is part of the Olympic Games. The 2012 Olympic Games logo, seen above, shows an angular shape containing the word “London” and the Olympic rings at the top. The 2012 figures are also conveyed in a characteristic manner.
This logo, designed by Wolff Olins in 2007, although expensive, Due to its complex appearance It received a lot of criticism.
8. 2008 version of the Pepsi logo, $1,000,000.

Pepsi’s logo, It has changed constantly over the years. We even have a content explaining the meaning of this change. Without deviating from the topic, let’s leave the content below and return to our main problem.
from Pepsi logo based on the shape of a bottle cap, It integrated directly with the brand. The logo, which has a simple and clear design, was designed in 2008 for $1,000,000, and the brand became known as “Pepsi Globe”.
7. CitiBank logo, $1,500,000.

The logo of CitiBank, which has nearly 3,000 branches in 19 countries, was designed in 1998 by Paula Scher. Scher too Microsoft, Museum of Modern Art and Bloomberg the logo mastermind.
6. BBC logo redesign, $1,800,000.

This simple one, located above three black squares three white letters logo; It represents one of the most established broadcasters in the world. The logo, which was updated in 2021, received a lot of criticism in terms of waste because there was virtually no difference.
Changes in the logo, It was a smaller font and had a little more space added between the blocks. Yes, this new logo costs $1,800,000…
5. ANZ (Australia and New Zealand Banking Group) logo, $15,000,000.

ANZ, created by the joining of forces of 2 different banks, arises from the abbreviation of the names of these brands. The classic logo, which has been part of the identity of companies since 1950; It is said that, based on the countries it represents, to the lotus flower refers to.
4. Posts Norge, $55,000,000.

Posten Norge, the Norwegian postal service operated by the Norwegian Ministry of Transport and Communications 13,000,000 Norwegian Krone (38,853,152.00 TL) Considering their net income, it should come as no surprise how much they spend on the logo.
The logo was designed when the rebranding took place in 2008. Even though it looks pretty simple, it’s worth millions of dollars…
3. Accenture logo, $100,000,000.

Accenture, a giant agency specialized in technology management and consultancy, will inspire and inspire consumers. future focus of the brand He aimed for a logo that would emphasize.
Below the resulting logo, accordingly “High performance. Was delivered.” he is writing. at the top of the logo sign ‘greater than’ does not go unnoticed.
2. BP (British Petroleum) logo, $210,000,000.

BP’s green and yellow flower-like logo is a globally recognized design. What I want to convey with this logo is that they care about the environment. energy and nature The brand tried to convey it by visualizing it this way.
1. Symantec, $1,280,000,000.

The logo of the computer program Symantec Endpoint Protection takes first place in the list of the most expensive logos. Originality and reliability Don’t you think the logo it represents is a bit unnecessarily expensive, regardless of what representations it contains?
The expensive logos we have put together for you end here. “It was worth paying these amounts.” Do you have a logo that you like? You can indicate it in the comments!
Sources: NME, The Logo Creative, My Creative Shop
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