Just a few weeks ago, we were reminded of the huge importance China has for Apple in terms of iPhone production. The design of each generation of smartphones is carried out exclusively (or so the company claims) in the United States, more precisely in Cupertino (California), but their production, like the rest of Apple devices, has been going on for decades. ., is based on a wide set of suppliers and assembly companies in China.

Except, China is also a key market For Apple, it is not for nothing that it is also its largest foreign market, although for years it has had to endure increasingly difficult challenges in this regard from local technology companies that have managed to win over many users that Apple also aspires to. on. This stopped China from being a key market for the iPhone, but it reduced the revenue that contributes to the company’s bottom line.

So the current situation is this Competition in China is getting tougherand Production processes are increasingly compromised by the tense geopolitical situation in the country.. In this way, Apple has to navigate the currents caused by the clash between the Chinese and US governments, a balancing act that obviously does not seem easy and requires measures such as Baidu’s use of AI, which I bet must have been textbook deep down fraud.

In terms of competition, the only way out is the same as in other markets, but the situation is different if we talk about the dependence on China in the production process, which can also cause much more serious problems for the people of Cupertino. .. In response to the risks that the current situation brings, this is reported by the Bloomberg agency Apple has doubled its iPhone production in India in a yearwhich after the latest moves to that effect It already reaches 14% of the total number.

This move isn’t precise, which makes it even more interesting, and that’s about it iPhone production in China limited to 1% in 2021compared to 7% a year ago (April 2023). This also tells us that the geopolitical situation is very important (we only have to imagine what would happen if one of the two countries took measures that complicate or even make impossible the production of smartphones in the Asian giant), but that Apple also saw other threats. of this type, as well as the coronavirus pandemic, which delayed the launch of the iPhone 12 in 2020 and significantly complicated the production of the 13 in 2021.