over the years DuckDuckGo has managed to create a great image among users who are concerned about their privacy, because it is precisely this point that those responsible have been focusing on from day one, and not in vain, motto is “Privacy, Simplified”. First as an information search engine on the web, then with its «radar tracker«, later with its email privacy service and finally (until now) with its own web browser, in all cases privacy has been at the epicenter of its policies.

It is true that last year it did We learned that the search engine is not so, so private as we thought, although despite such a revelation, it remains one of the most recommended options for all those who put a special emphasis on their privacy, and whose value also grows as the DuckDuckGo ecosystem has grown to protect more environments. In my case, I will admit that I am not a regular user, but I have used his tools on some occasions and always with satisfactory results.

Now that they’ve already managed to build a fairly positive image around themselves, there’s an inevitable and completely understandable moment of trying to monetize their work, and the truth is that the formula they’ve decided to use for this seems quite appropriate to me. As? With the modern formula these days, subscriptioninitially only available in the United States, and for all that it contains, it suggests that its arrival in other geographies will unfortunately be a bit tricky.

Now you might be wondering what it consists of? DuckDuckGo Privacy Pro includes its VPN service, an online personal data erasure service, and a service dedicated to recovering “stolen” digital identities.«. It costs $9.99 per month or €99.99 if you opt for an annual payment, and its VPN service is compatible with Windows, macOS, Android, and iOS.

The personal data deletion service cross-checks the information that the user has registered on his own device (does not upload it to DuckDuckGo servers) with multiple service databases which are dedicated to the sale of this type of asset. If a user’s information is found in any of these searches, an automatic process is initiated to remove that data from the lists of more than 50 companies whose databases DuckDuckGo monitors.

If the above is a preventative measure for greater evils, in this case we are dealing with a reactive solution to a problem that is becoming more common every day. In cooperation with Iris (by Generali) it offers DuckDuckGo a set of measures and services that we can resort to if we are a victim of identity theftwhich provides everything from financial support if the attack had consequences in this sense, to the efforts of various types of entities (public and private) to reverse the actions carried out by the attacker and thus gain full control over our digital identity.

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