Adobe intends to expand its artificial intelligence capabilities in video generation. According to documentation seen by Bloomberg, the company will offer photographers and artists to pay $120 for a 40-45 minute video (about $3 per minute) that engages people in everyday activities.

The goal is to get content for train your new text to video generator through artificial intelligence. The types of videos requested include people walking, expressing emotions, interacting with objects such as smartphones, or exercising. Also close-ups of body parts like hands, feet. ears and eyes, which artificial intelligence models hardly represent correctly.

The initiative comes amid a growing trend of artificial intelligence-based creative tools. Adobe has already introduced features in Photoshop and Illustrator that allow users to create images and illustrations based on text messages, but it remains under pressure from the big makers of big AI languages.

Especially OpenAI and her “Sora” instrument, which she introduced in mid-February. This new generative AI tool is capable of generating realistic 1080p resolution, 60 second video clips based on text prompts only. You can also add missing frames to existing videos and generate clips in different styles.

While it wasn’t perfect, it was enough to raise concerns among investors about the potential these types of tools could have to disrupt the dominance of the world leader in professional content editing. An example of this is this Adobe shares lose 16% so far this year.

That’s why these types of programs are training their new AI video generation tools. Adobe is willing to pay up to $120 for original 40-minute videos. Previously, the software maker paid content creators six to 16 cents per still for photos used for AI training purposes.

Whether the creators agree or not remains to be seen, with some expressing concern Adobe doesn’t pay enough for their training pictures. At least Adobe has a transparent and paid program… They already warned OpenAI from YouTube that it can’t use their videos to train Sora. And Google, the other contender, has an advantage in improving its “Luimiere” assistant.

It’s no secret that AI models require huge amounts of data for training. However, the source of this data can often be a cause for concern. Adobe has tried to differentiate its AI products by training them on internal photo and video resources, including those created specifically for the purpose. This makes it a unique approach not only because the content is not publicly available, but because it is almost entirely marketing and creative oriented.