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The story of the founding of Getty Images, which makes $1 billion a year without fees (yes, zero!)

  • April 14, 2024
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It has millions of photos in its library and whenever you search for any image on the internet, you are sure to come across a photo from this

The story of the founding of Getty Images, which makes  billion a year without fees (yes, zero!)

It has millions of photos in its library and whenever you search for any image on the internet, you are sure to come across a photo from this library. Getty Images, in 1995 Getty Family was founded by

from the company If we look at the founding story A lot of interesting things were happening in the background. But before we learn this, let’s first take a look at how Getty Images is set up.

Getty Images, as you might guess, was founded by the Getty family.

J. Paul Getty, J. Paul Jr., respectively. Getty and Mark Getty.

Mark Getty in 1995 with Jonathan Klein He decided to start Getty Images. As the internet became more accessible, the duo emerged Stock photography He thought it was a logical business idea.

Jonathan Klein and Mark Getty didn’t actually plan to enter the stock photography industry; but this growth potential of the sector They noticed and took steps in this direction. Mark Getty was an investor at the time, and in 1994 he asked his family for support to make his Getty Images idea a reality. His family, especially his father and some other relatives, were enthusiastic about this new venture. financial support provided.

So following in the footsteps of Getty Images, Rising from the Getty Mansion we can say.

Getty Images, stock photography, how Getty Images was founded, Getty Images founding story

Mark Getty and Jonathan Klein were aware that they would need a large amount of capital to start such a business. Of course, the Getty family immediately comes to Mark Getty’s rescue and with their support… many stock photography companies they buy.

The Getty family, who bought up companies over time, is now more than 100 He managed to establish the photography company.

The person who attracts the most attention among these companies is Bill Gates, the owner of Corbis Images.

corbis, Getty images, Bill Gates, stock photography

The most important thing about the companies that Mark and Jonathan acquired, including iStockphoto, is Corbis images owned by Bill Gates It was a stock photography company called. If anyone knows that Bill Gates is only interested in Microsoft, he can sell this information on the media, because when we first heard it We were surprised too.

Corbis Images, then owned by Bill Gates, was acquired by the Chinese media company in 2016. Sold to Visual China Group.

Getty Images was passed from hand to hand during those years.

The company was founded in 2008 as a private equity firm. Hellman & Friedman It was adopted by and later Carlyle Group was taken over by. However, in 2018, the Getty family bought Getty Images back from the Carlyle Group, once again contributing to the family.

This move by the family comes at a time when the company is worth approximately $3 billion, has an archive of more than 350 million images and generates annual revenues of more than a billion dollars.

Now we come to the ‘zero cost’ point of the event.

getty images

As we mentioned, the Getty family financially supported Mark Getty and his partner and helped him establish the company. It has further increased its power by incorporating many stock photography companies expanded its reach even further.

By licensing even a simple photo of a house or orange juice, he encouraged people to buy these photos. This situation, Although the main purpose of stock photography is It didn’t work that way on Getty Images’ side.

The number of photos taken by Getty Images is zero!

Many stock photography companies, with its own photographers and editors It takes photos and licenses them, making them available for users to purchase. “Children play with a ball”, “sunset”, “coast” even photos of many famous people They acquire the publishing rights and make them available for purchase.

However, as we mentioned earlier, Getty Images has acquired many companies and obviously has control over the photos that these companies own. acquired the right to publication. The point that provoked reactions from users was that they took over the publishing rights of many stock photos, even though they were free.

There’s more: Many photographers have had their photos taken without permission!

Getty Images is not the escape from the turbulent lives of the Getty family. Despite being a good company, Getty is known for licensing photos that are actually free. Even though they didn’t post their photos there, There are countless stories of photographers discovering it for sale on Getty Images. So Getty Images steal these photos for free is winning.

The current value of Getty Images, which generates about $1 billion in revenue annually, is $3.51 billion. In this case, Getty Images’ total revenue in 3.5 years is equal to the company’s current value.

Although the policies followed by Getty Images victimized many photographers, The activities run smoothly. What do you think about it?

Source: Variety, TradingView, Getty Images, Getty Images Newsroom, Seattle Times, Medium

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