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The smartphone market grew strongly in the first quarter of this year. Based on preliminary figures, IDC sees signs of a macroeconomic recovery. In the first quarter of
The smartphone market grew strongly in the first quarter of this year. Based on preliminary figures, IDC sees signs of a macroeconomic recovery.
In the first quarter of 2024, manufacturers sold 289.4 million devices. That is 7.8 percent more than in the same quarter of the previous year. Based on the preliminary figures, IDC sees a macroeconomic trend, also because the market recorded growth for the third consecutive year. This ends a very dark time for manufacturers.
Samsung was by far the largest player in the last quarter with a market share of 20.8 percent. Apple loses its top spot and ends up at 17.3 percent. Apple traditionally performs well in the quarter in which it launches its new iPhone, but it can’t sustain that momentum throughout the year. So the numbers are not surprising.
What is striking is the rest of the top 5. This consists exclusively of Chinese companies, with Xiaomi in third place (14.1 percent), the relatively unknown Transsion in third place (28.5 percent) and Oppo, which also includes OnePlus, with a market share of a good 8.7 percent for a further 25.2 million smartphones delivered.
Samsung, Apple and Oppo have all lost market share compared to last year, while legacy Chinese brands Xiaomi and Transsion have made huge gains globally. Xiaomi increased its sales by 33.8 percent, Transsion almost doubled its sales with growth of 84.9 percent. The company is primarily active in so-called emerging countries, including Africa.
The strong quarter once again shows that the focus of the smartphone market is on Asia and that companies that develop non-traditional markets in particular are making profits. India and the African continent are currently the growth drivers, while Europe has become a less exciting consolidated market for manufacturers.
Source: IT Daily
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