Often while shopping you come across a product that you do not need at all. with a split second decision you bought. The main reason for this behavior that inflates our credit card statements at the end of the month is self-indulgence. reward motivation.

Brands that know us better than we do with their evil sales techniques will be aware of this, just like everything else. of our instinctive behavior He never misses an opportunity to take advantage of it.

What we call rewarding behavior actually stems from a very primitive instinct.

Rewarding behavior is often the case reward system in our brain It is defined as actions that trigger and drive us to perform or repeat a certain behavior.

These behaviors include basic needs such as food and shelter, as well as activities such as reproduction and survival. encouraging forms the basis of behavior. Because as a result of meeting our basic needs, our brain releases dopamine and the dopamine secreted creates a feeling of pleasure and reward in the body.

The dopamine secreted by the body encourages us to behave in a way we call “rewarding behavior.” to repeat encourages.

You guessed it, the same goes for shopping!

Especially in the modern consumer society we live in, the phenomenon we call consumption Going beyond basic needs It became a sign of social status and prestige.

In other words, the tendency to shop and consume, which goes beyond simple purchasing behavior, is almost like that of a person to express themselves A way that works.

If that is the case, while shopping secreted in humans a large increase in dopamine levels It will not surprise you to say that it is.

Brands are trying to trigger our reward behavior mechanism.

This is what people have to activate the reward mechanism Working brands aim to shape consumer purchasing behavior.

For this reason, it is important to focus not only on the functional characteristics of the products, but also on the social acceptance and prestige that these products will create. focused on psychological rewards We see more ads.

The goal here is to evoke rewarding feelings in people. to expose these people to advertising and urge to release dopamine to encourage them to buy these products.

This situation is obviously not specific to advertising. From product design to shelf layout, from packaging to shopping experience We are exposed to the evil tactics of brands in every area related to the product.

There is also a scientific study that shows dopamine shopping addiction!

In the article titled Compulsive Shopping in Parkinson’s Disease – A Case Report, researchers reported that a patient receiving dopamine treatment for Parkinson’s disease As for shopping addiction published a detailed and interesting report.

In summary, the study included a patient with no history of shopping addiction after dopamine treatment a condition believed to be caused by an increased amount of dopamine in the body. shopping addiction It is said to have been developed.

In several studies, researchers various dopamine-induced addictive behaviors indicates that it has been seen. In light of this information, Dopaminergic drugs may be associated with the onset of compulsive behavior comments are made.

In summary, the research we mentioned shows that there is a shopping addiction that occurs with the aim of maintaining dopamine stimulation. Shopping supports the dopamine center of our brain proves.

Brands are also aware of this underlying reward behavior with tactics that cause us to release dopamine They do what they can to shape our consumption habits the way they want!

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