Decision on call the phone Boring phone, i.e. boring phone, does not match the brand and communication strategies we are used to. Perhaps the most similar link, albeit with quite a few differences, can be found in Nothing, which, as you know, calls all its devices by this word, i.e. Nothing. Phone Nic is admittedly a somewhat provocative approach, but at least it doesn’t qualify as boring.

But what exactly is The Boring Phone? As you’ve probably already guessed, this is a device that’s part of a Heineken advertising campaign, but unlike other events of this type that talk about a supposed device that doesn’t actually exist, this time it does. We are talking about a phone of which several thousand units were produced5,000 to be exact, and for what it offers, it seems to be a very good example of a descriptive name.

Manufactured by HMD, a Finnish technology company recycled the design of its Nokia 2660 Flip phoneone of the phones with which HMD brings to the present the spirit of Nokia devices from the late 90s and the first five years of the 20th century. In this case, we are specifically talking about a terminal that restores the clamshell design, i.e. the format that has regained some popularity thanks to foldable Flip devices , such as the Galaxy Z Flip and the Motorola Razr.

So, The Boring Phone prides itself on not being a smartphone, the type of device he claims is too interesting and therefore harmful to our social life. A speech we’ve heard a million times that contrasts advances in consumer electronics with the socialization model that is often said to evolve from it. A message that, of course, carries a large dose of nostalgia, when everything was better because we were younger.

We can give a quick overview of the technical specifications of this The Boring Phone starting with those of the Nokia 26660 Flip, but I think it’s enough to say that its screen (non-touch, of course, since the phone has an “old-fashioned” keyboard”) is 2.8 inches, with a resolution of 320 x 240 points or with 128 MB of RAM, so you can imagine what type of device we are talking about. Don’t expect to be able to use your favorite apps, but to compensate, it has one of the most addictive inventions in human history: the Snake game.

?What do you think of this event? by Heineken with The Boring Phone? Would you like to have the opportunity to get one of the 5,000 limited pieces or, on the contrary, do you prefer what current smartphones offer us?

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