Sony has announced the launch of its new 2024 BRAVIA TV series. There are a dozen models on the market in four different series screen sizes from 55 to 98 inches and with the simplification of their names, which should make it easier for users to choose.

And the company left behind the endless strings of letters and numbers to designate products, simplified the naming of its TVs by series and the size of their diagonal. The company therefore distributes them in BRAVIA series 3, 7, 8 and 9. Each of them uses different panels. Series 3 with basic LEDs, Series 7 uses Mini LEDs, Series 8 uses OLED panels, and Series 9 includes premium models with Mini LEDs and larger sizes.

BRAVIA TVs 2024, features

The company claims to have improved every part of its new line of TVs enrich the home cinema experience, “further increasing the sense of reality of cinematic content” intelligent optimization of colors, contrast and brightness. The same can be said for sound, with improvements to both internal and external components with the new BRAVIA Theater audio products.

Sony highlights the following notable features:

Processor. Sony

XR Backlight Master Drive. As with the backlight control technology of Sony professional monitors
Used by filmmakers, the XR Backlight Master Drive features a unique local dimming algorithm that precisely controls thousands of LEDs to deliver truly authentic contrast and preserve shadow detail in the most complex scenes.

High maximum luminance. Imagine a clear sunny day with a snowy mountain landscape. With the greatest lighting
the TV’s extreme brightness can faithfully reproduce natural scenes in detail, even in the brightest daylight.

X-Anti Reflection and X-Wide Angle. With X-Anti Reflection, the image is sharper with less reflection and flare caused by the sun or lamp lighting, so you can see pure black in all its glory and enjoy a sharp image without interference. X-Wide Angle keeps images equally beautiful from the sides and from the center.

Acoustic Multi-Audio+. A new feature of BRAVIA 9 TVs, the world’s first 6 with a top-beam tweeter and a side-frame tweeter that delivers cinema-like surround sound. Every sound comes from exactly the right place.

Voice Zoom 3. This feature recognizes human dialogue using artificial intelligence algorithms and boosts or lowers the volume so that even the smallest dialogue sounds loud and clear. Works with BRAVIA Theater home audio products.

Let’s say the new 2024 BRAVIA TVs are equipped with these modes Studio Calibrated, which reproduce the picture quality in the home environment as intended by the creators of the movie content. In addition to the existing Netflix Adaptive Mode and SONY PICTURES CORE (formerly BRAVIA CORE) calibration mode, Prime Video Calibrated Mode is a new mode designed to give users another way to achieve a premium experience through the vision of each series and movie. .

Both BRAVIA TVs and BRAVIA Theater home audio products are compatible Enhanced by IMAX, as they have been certified by IMAX and DTS to meet the exacting standards necessary for the best cinematic experience. The series is compatible with both Dolby Vision as in Dolby Atmos to offer the best level of brightness, contrast, more vivid colors and immersive sound in the content of popular streaming services such as Disney+, Prime Video and Netflix.

BRAVIA 2024 TVs, versions and prices

Sony distributes its new screens in four different series with the following models and prices internationally.

Bravia 3

• 85 inches: $1,799
• 75-inch: $1,299
• 65-inch: $999
• 55-inch: $849
• 50 inches: $699
• 43-inch: $599

Bravia 7

• 85-inch: $3,499
• 75-inch: $2,799
• 65-inch: $2,299
• 55 inches: $1,999

Bravia 8

• 75-inch: $3,899
• 65-inch: $2,799
• 55 inches: $1,999

Bravia 9

• 85-inch: $5,499
• 75-inch: $3,999
• 65-inch: $3,299

Some selected models above are now available to reserve in Europe. More information | Sony BRAVIA