Netflix, long the most popular cinema and series platform in the world, last night shared its data for the first quarter of 2024. The company announced that the total number of subscribers increased by 9.33 million over the past three months. to 270 million He declared that he had achieved it. This showed that it exceeded expectations.

However, this was not the only statement that attracted attention. American company, It does not disclose the number of subscribers as of 2025 announced. It normally shared information about this data every three months.

Shares fell after the announcement

Netflix’s announcement that it would not increase its subscriber base did not receive a positive response from investors. So much so that shares of the company (NFLX) rose after it announced it would not share its subscriber count. decreased by 4.85% It fell to $581. At the time of writing this news, the stock is trading at $611.

The number of subscribers is not that important anymore

In the letter it shared with shareholders, the company stated that the time spent on the platform “The best indicator of customer satisfaction” and will therefore stop disclosing the number of subscribers from the first quarter of 2025.

Only now is the number of subscribers important when sales and profits are low. strong earnings and free cash flow Adding that they have achieved success, the platform says that subscriptions are now just a “part” of their growth. Another reason why the focus is no longer on the total number is that revenue per subscriber can differ and one subscription type may generate more revenue than another.

It should be noted that Netflix is ​​not completely stopping sharing the number of subscribers. Company, “When you cross important milestonessays he will announce these figures.