Around with Vine, Twitter’s micro-video service, completed at the end of 2016, which Elon Musk, who recently became the new owner of the social network, threatened to bring back. He did this, like many other things, in words only, but now he is returning to the fray by asking about it on X (Twitter) and the response, without being overwhelming, is mostly in favor of restoring the service.

In retrospect, Twitter launched Vine in 2013 as an audiovisual complement to the platform, although these were two services integrated with each other but somewhat independent of each other. In the year of its premiere, it even surpassed Instagram in popularity, without in any way abandoning the support of the social network. microblogging. Three years later, without gaining a significant place among users, Vine died.

But maybe I didn’t. What’s more, Jack Dorsey himself, the founder and CEO of Twitter at the time, assured that the closure of Vine was the decision he regretted the most, given how the market evolved in the following years, with TikTok engulfing the world of micro-videos and Instagram and YouTube they adapt to the new scenario at a forced pace. Could Twitter be what TikTok became? The truth is, we’ll never know.

Bring back Vine?

— Elon Musk (@elonmusk) April 17, 2024

However, as always, Elon Musk returned to the fray on his personal account. Twitter X asked in a survey if it should come back and as we progressed the answer was mostly in favor of yes, but without reaching the verve of the others launched earlier. Be that as it may, as long as Musk keeps his word, and his insistence on the issue seems like he might, we have to I’d rather come sooner than later.

Is Vine, a product created more than a decade ago, now anything interesting? Because it’s worth remembering X already allows you to publish videos, and what Vine offered was 6-second micro-videos, a joke that almost solves better than a GIF. Of course, it might not go back to the way it was then, but rather adapt to the new era. That is, in the style of TikTok, YouTube Shorts or Instagram Reels.

We’ll see how this all plays out because Elon Musk lets loose a hare and then forgets about it. In each case, Twitter X is not having his best moments: its value plummeted, many users fled in disarray… Any incentive that encourages employees to remain loyal and active on the platform should be welcomed.