Meet the smiley-faced man who makes $82 million a year selling dish sponges: how did he do it?
April 20, 2024
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Krause, who says he has been an inventor for as long as he can remember, designed a sponge to be used as a cleaning agent and suddenly found
Krause, who says he has been an inventor for as long as he can remember, designed a sponge to be used as a cleaning agent and suddenly found himself: $82 million per yearwhile you win He found it.
So Aaron Krause, who sells scouring pads How did he make so much money?
This entrepreneur led an international production company at the age of 37.
He repaired the company’s machines and his dirty hands bothered him a lot. That’s why he puts his 14 years of experience in producing urethane foam polishing pads to work. a way to clean your hands He started searching.
He quickly thought that a polymer sponge could be the perfect solution. Round in shape, beveled on one side and two holes in the middle He realized his sponge called “Scrub Daddy” and patented it.
Krause initially tried to market this sponge to body shops.
But customers The product is useless and too expensive. he thought. In this case, Krause, who was discouraged, found the solution by leaving the sponges in his hand on the edge of the trash, along with the box with the word “scrap” written on it.
After a while he started cleaning his furniture with classic sponges on the market, but these products He scratched the paint on his furniture. He wanted to give his sponges, which he considered scrap metal, another chance and the result he encountered was surprising.
This round, grooved sponge with two holes will not scratch your furniture. It also softens easily when immersed in sparkling water. It was formed much easier than other sponges.
With his hopes rising again, Krause added a smiling mouth to the sponge he designed so it could also be used while washing dishes.
Although there was some sales in this form, the smiling cleaning sponge still could not find its way into a major store. That it should reach more people Krause, aware of this, appeared on a television program and introduced his sponge.
The smiling cleaning sponge became famous thanks to this television program and was purchased by many retailers in the US. It quickly became the favorite of Australian consumers in the cleaning category. It earned Krause $82 million.
Sources: Scrub Daddy, Smart Company
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.