Remember the Apple Vision Pro? Yes, I’m talking about the spatial computer (that’s what Apple calls it) that was introduced at WWDC 2023, which is without a doubt a very interesting technological proposition that, under the right conditions, can significantly change the way we interact with applications, content, etc. The device that reinvented concepts of mixed reality and augmented reality, and according to leaks at the time, was a great personal project of Tim Cook as the CEO of Apple.

In that case you will remember Although it was announced in June 2023, it did not go on sale until the beginning of February this year, and which has done so exclusively in the United States, with a very restrained plan for international expansion. The reviews upon its arrival in the market were generally positive and as expected, the first people who took to the streets with the Apple Vision Pro generated a lot of curiosity among those who crossed their path.

However, shortly after that we began to receive reports of the first returns, and while it is true that at least some of them we know that some of them were purely theatrical (in some cases, the headphones were bought with the intention of testing them, returning them and making a little noise by the way), There were also completely legitimate onesfor more than understandable reasons and very directly, towards the weak points of the Apple Vision Pro.

Since then and until now, we have barely heard of the space computer again, which is a sign in itself. A sign that has now been verbalized by Mark Gurman, who reports in his weekly newsletter Interest in the Apple Vision Pro has dropped significantlyand did so in two particularly relevant ways: fewer sales and less use of the device by the users who purchased it.

Regarding the first point, citing information that some Apple store employees would provide, they stopped selling on average (per store)e two units per day to several units (not quantified) per week. Additionally, and in contrast to what happened in the beginning, it seems that more and more people are booking a trial session, a step before purchasing the Apple Vision Pro, but ultimately not participating.

Regarding usage at this point, he speaks from personal experience and states that went from using it once or several times a day to just a few times a week on average. Addressing this decline in its use, Gurman points to something we’ve heard on previous occasions, which is that using it isn’t a comfortable experience, and that what the Apple Vision Pro offers doesn’t make up for that shortcoming. And while the Apple Vision Pro includes some features in that sense, it also suggests that using it when you’re with other people isn’t comfortable, that you’ll end up feeling isolated from said environment.

The current one is, as we well know, the first generation Apple Vision Pro, and one of the things Apple has proven throughout its history is that it is able to take a huge amount of knowledge from the first generations of its devices and improve the second. and subsequently. Now, in this case, we’re talking about a device with a starting price of $3,500, so its users would expect it to arrive more polished. So the big question is whether there will be a second generation as well.