Currently, road safety remains a constant problem. From vehicle theft to traffic accidents, these challenges create a need to innovate and provide effective solutions. According to the National Highway Traffic Safety Observatory and the National Highway Traffic Safety Agency, 1,247 people had already died in traffic accidents at the end of February. Taking into account the deaths recorded during Holy Week alone, this figure exceeds 1,400 and continues to rise. In addition, the latest vehicle theft report provided by the National Police shows that until March 2024, 1,794 vehicle thefts were reported in Bogotá.

The automotive industry is undergoing a transformation driven by technology and digitalization, leading to significant changes in the production, operation and connectivity of vehicles. In this context, there is a renewed focus on road safety, with advances aimed at reducing vehicle thefts and road traffic accidents. The integration of technologies such as GPS, telematics, Internet of Things and big data analytics, as well as machine learning, are revolutionizing the ability of owners and authorities to more effectively track and recover stolen vehicles. These systems not only provide real-time vehicle location information, but also use technology to remotely send commands to vehicles to recover stolen vehicles.

The largest companies in the automotive industry are implementing specific measures to solve this problem. A prime example is General Motors, which through its exclusive OnStar technology platform offers owners a wide range of safety, emergency and 24-hour assistance services. This includes anti-theft notifications and cooperation with authorities in the event of incidents. OnStar uses advanced technology to provide comprehensive vehicle theft protection, such as the use of remote commands such as engine slowing and ignition interlock.

“In the digital age, road safety goes beyond protecting vehicles; It’s about maintaining user trust and giving them peace of mind on every journey. At General Motors, we reaffirm our commitment not only to technological innovation, but also to social responsibility to reduce vehicle theft and traffic accidents. This commitment is reflected in end-to-end solutions that include artificial intelligence, automation, 5G, Internet of Things (IoT), big data and telematics. These tools not only protect our customers’ assets, but also help create a safer road environment for everyone.”emphasizes Jaime Gil, Director of Digital Services and Experience at GM South America.

In fact, OnStar recently announced the launch of Safe Guidance, an innovative personalized assistance service designed to support users in vulnerable situations by offering support in case of possible emergencies or risks related to their safety or the safety of their loved ones. car. .

With road safety becoming increasingly important, technology is positioned as a key resource to protect both drivers and their vehicles. Innovations in the automotive industry are opening up a new dimension of protection and peace of mind on the roads. In this sense, it is very important that users take into account the benefits of connected vehicles and the personalized assistance solutions available.