FIFA, the umbrella organization of world football, World Club Championship in 2023 He determined a new status for it The institution is now ready to broadcast this tournament. Apple About to close a billion dollar deal. Moreover, this agreement will be global. So, in a sense, Apple TV+ global publisher it will be.

The value of the deal, which is expected to be announced as soon as this month, is the same as what FIFA previously determined. 4 billion dollars It seems like it’s quite low. According to The New York Times, there are understandable reasons why the value of the almost completed deal has fallen so sharply.

Cup with 32 teams in mid-summer

In 2023, the format of the Club World Championship had changed. With the new format, the number of participating teams has increased to 32. On the other hand, the history of the tournament also provoked reactions. The tournament, which starts in June 2025, immediately after the end of the competition or the season break, provoked reactions. In general World Cup Previously (before 2026) such major tournaments were not organized.

FIFA also did not achieve the desired results in finding sponsors for this tournament. About $150 million The sponsorship package has not yet been fully collected.

Apple will be the sole broadcaster of the tournament following the agreement with FIFA. AppleTV+ It is unknown if this will happen and if the company will sell these rights to different publishers in different countries. On the other hand, this agreement is said to be the first global broadcasting agreement in FIFA history.

The tournament, which will take place in 2025, will be held in the United States.