The start sprint was successful, but The long-distance race seems to be much worse for the Apple Vision Pro, a device both innovative for its technological design and at the same time risky due to unknown information about its potential market. In fact, if we remember, there was some skepticism about her capabilities until her announcement. The truth then is that we liked what we saw a lot more than we expected, which led to some optimism about its possibilities. But a few months after its release, everything again suggests that the sentiment before the announcement was adequate.

So if a few days ago we had news about how the current situation is perceived in the Apple Store, as well as a personal experience with the Apple Vision Pro from Mark Gurman, today it is another well-known Ming analyst – Chi Kuo who tells us Apple had to issue an order to reduce the volume of the Apple Vision Proin a movement that is a stream of cold water for the present, but at the same time joins future predictions that are also not particularly optimistic.

According to Ku’s data, Apple stipulated that by 2024 a total of 400,000 to 450,000 units are producedmore than a significant drop if we go by the fact that the previous data indicated this the target was between 700,000 and 800,000 unitsso we’re talking about a reduction that shows us a 50% drop in sales expectations from a maximum to a minimum in the market the company has chosen to debut the device.

Situation could improve somewhat as the Apple Vision Pro begins to roll out to other marketsbut the problem is, of course, that he will no longer do so surrounded by the halo of exceptionality with which he debuted in the United States, because now there are enough testimonies of users of the device who share the good, yes, but also the bad, something that can be quite intimidating for people , who would otherwise be potential buyers.

Except, This drop in interest directly translates into the app developer ecosystem, who must logically consider whether the investment required to develop for a particular platform will generate sufficient return to make it profitable. And in this sense, the fact that Apple decided to reduce the annual production of the Apple Vision Pro so significantly is not even remotely a good sign.

At least that’s what we can expect The roadmap for future plans for Apple’s space computer has been modified. The big question is whether those from Cupertino will wait to see how it works in more markets before trying it with the second generation Apple Vision Pro and possibly a version without the Pro name, or if instead they will speed up the launch of the second generation, which is mainly they try to solve (as far as possible) the problems that act as a burden on the first one.