Slogans define the brand and The best ways to get into the minds of the consumer is a. So they have to act very smartly during market competition. Many of the slogans they use in this competition do not reflect reality. That’s an outright lie.

Moreover, even renowned brands such as BMW, Papa John’s and Disneyland do this. So why is that? Despite being so blatantly lied to Don’t they get punished? Let’s explain the legal way to lie.

Let’s not call it a lie, let’s call it ‘blowing up’…

Inflation in advertisements and slogans, It’s such an advanced level that no sane person would believe these to be true anyway. The sentence you just read is the most common defense against false advertising accusations.

Yes, the claims in advertisements must be supported by evidence, because this is different It is a misleading advertisement. For example “3 out of 4 women prefer this brand.” If you say: this statement needs to be proven, but the situation changes when it comes to inflation.

While puffing, claims can be made without any evidence.

“The Happiest Place on Earth”

Let’s come up with a brand slogan. “The best pizza in the world.” never mind. Rival make comparisons with companies It’s impossible, isn’t it? According to who and what is it best?

We even witnessed this pizza example at a real event. Papa John’s and Pizza Hut were sued over the slogan.

The Papa John’s slogan, which surfaced in the 1980s, led to a lawsuit being filed.

Papa Johns “Better ingredients, better pizza” formed brave slogan, openly claiming their pizza was better. Its rival, Pizza Hut, filed a lawsuit over this slogan.

Papa John’s defense was that the slogan was not true and should not be believed. What happened as a result? Thanks to this legal loophole, Papa John’s won the case and kept using the slogan!

Other brands started using the same tactics.

Disneyland’s motto is “The Happiest Place on Earth”is the slogan of the wheat brand Wheaties “The breakfast of championsVisas “Anywhere you want to be” happened. Many brands we can list like this, the same legal divide He uses and lies legally.

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