The war between iOS and Android continues. Although Apple launches new iPhone models every year, manufacturers such as Samsung, Xiaomi and Oppo are constantly trying to increase their market share. This has been going on for a while but things seem to be changing. A recent report shows that iPhone activation market share has reached a new low, dominated by Android.

The activation level of iPhone in the USA fell sharply, Android’s share increased sharply

CIRP released a report showing a significant decline in iPhone activations in the US compared to Android. Activation, the process of registering a new phone with Apple, is an important measure of market share. These latest figures show that Apple’s share of new smartphone activations in the US has fallen to a level not seen in the last six years.

The number of new iPhone activations in the United States dropped sharply last year, according to a report. The rate, which was previously 40 percent in the first two quarters of 2023, dropped sharply to 33 percent in the first quarter of 2024. This decline reflects growing market share for Android devices, which now account for 2 in every 3 new activations. This is Apple’s lowest figure since 2017. CIRP suggests several possible factors for this downward shift.

First, the perceived lack of new features in recent iPhone models has not provided sufficient incentive for consumers to upgrade to a new iPhone. Another reason is that the phones people currently use are still sufficient; Even an iPhone 11 owner can use his phone without much trouble. The robustness of the design also deterred people from changing phones.