Artificial intelligence (AI) promises to radically transform the PC industry Manzana is making the move to avoid losing ground against Microsoft, which appears to have the initiative. The last thing we learned is that the giant with the bite of the apple would continue the conversation with him OpenAIthe company behind ChatGPT, to develop certain AI-based features for iOS 18, the upcoming major version of the mobile operating system.

Apple guides its policy around artificial intelligence with an apparent commitment to diversification, which is partly due to different legislation being passed in different regions of the world. The company develops its own large language models, but has expressed interest in implementing Baidu’s technology for the Chinese market and is currently in talks with OpenAI to create a “chatbot/search component”.

The problem with OpenAI wouldn’t be a bilateral proposal from Apple, but rather the person responsible for ChatGPT would have to enter into competition with Google, which could license Gemini for use in iOS 18. This leaves us with the result that Apple has different avenues open for its AI strategy, and given that it’s also developing its own solutions, it wouldn’t be unreasonable for a commitment to Google or OpenAI to be something temporary until it gets the hang of it. port your large language model. In China, it works differently because of the regime and restrictions there.

Apple hasn’t tended to show much of what it’s doing around artificial intelligence, and there are many voices who say it moved late due to allegedly underestimating the revolution to come. However, it is a company with many resources and there is still time to escape. What’s more, Tim Cook himself went so far as to say that the company he runs continues to invest and work in artificial intelligence, and that he hopes to share details later this year.

Meanwhile, the corporation behind the iPhone said the MacBook Air M3 is the world’s best consumer laptop for artificial intelligence and expects to ship both AI-focused laptops and desktops by the end of 2024. In addition to Microsoft, we can also mention Qualcomm with its Snapdragon X, which has one of the main strengths in AI processing.

We’ll see what AI-related features Apple devices implement in the near future, although generative AI is something that’s still not very reliable and prone to coming up with wrong answers. On the other hand, there are a lot of people who think that there is a bubble around artificial intelligence that may pop ominously.