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Google increases additional costs for advertisers in Turkey

  • April 30, 2024
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US-based technology giant Google has announced that it has made a new decision regarding Türkiye. Google Ads This new decision, which affects users who activate ads through the

Google increases additional costs for advertisers in Turkey

US-based technology giant Google has announced that it has made a new decision regarding Türkiye. Google Ads This new decision, which affects users who activate ads through the system, means that advertisers to rising costs will suffer.

Google’s decision is a by email Notification to Google Ads subscribers. The statement noted that the additional fees Google charges for ads will increase. Google, the change July 1, 2024 announced that it will be valid from the date.

The Google surcharges will be increased from 5 percent to 7 percent

Google ads increased the additional costs

According to Google’s statement, the 5 percent additional charges applied so far will take effect from July 1, 2024. 7 percent will be applied as. In other words, Google Ads subscriber costs will increase by about 2 percent. Googling in Turkey due to legal regulations He stated that he had to increase the additional fees.

In the meantime; Google’s decision is not only specific to Turkey. Company, Italy and Spain It also increased the additional rate for However, the rates in those countries a little different. In this context; The surcharge rate in Italy was increased from 2 percent to 2.5 percent, and the surcharge rate in Spain was increased from 2 percent to 3 percent.

Screenshot of the email sent by Google:

Google email

Source: Web Tekno

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