Especially in recent years, both job seekers and employers have been confronted with a very difficult situation. When a job seeker cannot find a job The employer cannot find employees.

Okay, but Aren’t they both the opposite of each other? Actually yes, it’s the opposite. To understand this situation, it is helpful to look at the inner aspect of the matter.

According to TÜİK data, 3 million 424 thousand people were unemployed in 2023.

First, to show that a company is desperate, which shows that the individual is helpless It is easier.

Including giant companies like Amazon This situation is further complicated by high employee turnover and constant hiring for the same positions.

Although companies hire a large number of employees every year, the majority of them hire employees This means you must leave within 90 days.

As this cycle continues Open positions remain continuously on the market, It creates a confusing picture for job seekers.

The situation is also not easy for job seekers.

Finding a vacancy is much easier than finding someone who meets the unemployment criteria. The official number of unemployed is based on a very narrow definition and it leaves out millions of people who are looking for work but don’t meet the technical criteria.

Good the real labor market is much more complex and we can say that it is difficult to access. Moreover, there is still a major problem on the labor market “ghost tracks” It is known as.

So what are these ghost tracks? Companies really do this When they advertise vacancies that they have no intention of filling We can define it as .

Companies use this strategy to create talent pools, Gather information about competitors and uses it to show investors that they are growing. That is why many unemployed people will not be hired. He wastes his hours on companies.

We see this situation especially frequently on platforms such as LinkedIn and Indeed.

According to ChatGPT, it is the visualization of the phrase ‘sell hope’.

This is on the platform “tactics” is used so often We can say that many people complain. In fact, most companies Not To Forget It does that too.

So in a way by creating their own advertisements We can say that they always try to stay on the agenda. Especially by posting at least 2 ads every month, so to speak. They sell hope.

As a result, companies are constantly changing their strategies to attract and retain the best talent; Job seekers are disappointed trying to find their own way.

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