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We spent weeks, maybe even, studying the names of the brands, their logos, their colors, their slogans, their music and many other, countless other factors. thinking for months
We spent weeks, maybe even, studying the names of the brands, their logos, their colors, their slogans, their music and many other, countless other factors. thinking for months is determined.
Moreover, brands can color them in the owner’s favorite color, etc. not according to one element, According to the results of detailed research They determine. So the art of perception management in marketing starts here!
For example, let’s look at the slogans of the brands Nike and McDonald’s.
“Just do it.” (Just do it) And “I love it” Their slogans have been deliberately chosen to consist of three words.
Here the aim of the brands is to attract the attention of consumers and convey their messages. more effective forward.
With a structure consisting of three parts easy to read and understand like memorable By presenting a message, the aim is to make it easier for consumers to adopt these slogans.
Furthermore, because these three-word slogans are short, they can be easily noticed by consumers, even at a glance. be unconscious He can succeed.
The rule of three states that information is presented in threes more satisfying, effective and memorable He claims this will happen.
Cognitive psychologists believe that the human brain absorbs information naturally. embroidery in triple patterns He suggests that he is inclined. For this reason, brands that think that the messages given by the rule of three are easier to remember and understand, resort to this rule.
For this reason we call this rule of three: in public appeals, advertising and other forms of communication We can say that it is often used.
For example, Steve Jobs believed that the number “three” was effective and used this number strategically in his presentations. People generally remember three main points better: It feels like two points are missing and thought four dots were too many.
For example, Jobs usually sells iPhone models three different storage capacities It is offered with options (128 GB, 256 GB and 512 GB).
Connect iPad between smartphone and laptop “a third device” and in almost all his presentations in a three-step system advanced or focused on three key points.
rule of three, “omne trium perfectum” (everything is perfect in three) It is an ancient rule of communication, expressed in the principle of communication, and its foundations date back to ancient Rome.
Especially the early use of this line in Latin rhetoric and public speech broadly speaking.
During those periods, tripartite structures were used to make speeches and writings more memorable and persuasive. strategic was used.
For example, that of Julius Caesar “Veni, vidi, vici” (I came, I saw, I conquered) or Abraham Lincoln’s ‘Of the people, by the people, for the people’ expressions have created a historical impact with their simple and catchy structures.
To give a final example, what is often said in Christianity is: “Father, Son, Holy Spirit.” The word reflects the three rules we mentioned.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
