If you’ve used a Starbucks card/mobile app before When buying coffee you can take advantage of opportunities you know.

What if, while you think you are taking advantage of opportunities, you unconsciously do so What if you make more money for the brand? Let’s explain how it’s possible.

The Starbucks card has become a logical payment method for customers of the exponentially growing brand.

Founded in 1971, Starbucks has achieved great success by working step by step over the years. In 1996 the 1000th store was opened and in the following 3 years this number increased to 2500. The main reason for its success was that it was a consistent brand. As the years passed, more customers were reached and a “loyalty card” had been launched.

Loyal customers found it logical to pay for the drinks and food they purchased with a Starbucks card instead of cash or credit card. Similar discounts or small rewards They could have won too. They were going to spend the money in it anyway.

Even more than the amounts held in the banks are on Starbucks cards.

The total balance of the cards of all customers who have a Starbucks card (including the digital card in the mobile application), $1.5 billion all around! This figure may not sound like much, but it is much more than the bank balances of many countries.

Moreover, not all of these amounts end up in the customer’s wallet. In a sense, Starbucks is siphoning off the money legally.

The remaining balance in the mobile application goes to Starbucks.

Starbucks card users sometimes forget their money or never use it for any reason. This money goes into the company’s pocket, and it is not an insignificant amount. Annual 100-150 million dollars finds it. Because the company does not operate like a bank, it does not have to make financial agreements, such as paying interest on this money.

While customers thought they could make a profit by downloading the Starbucks application Sometimes it can be part of the cycle that produces billions of dollars. Plus, this doesn’t just apply to Starbucks cards, these cards always work this way and our money continues to flow to wealthy corporations.

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