The growth of the electric car market in China does not stop. This is causing great harm to some brands that don’t know how to adapt, and as we read on Carnewschina, gasoline car sales are down 14.5% at General Motors, 13.7% at Honda and 8% at Volkswagen. If we talk about electric vehicles, it is the opposite trend, because electric vehicles More than 13 million units sold through 2024.
In fact, to support this idea Lei JuneXiaomi’s CEO and founder emphasized: 29% of Xiaomi SU7 buyers are former users of brands such as Mercedes, Audi or BMW. This is a truly striking number because they guarantee that the change is due to how impressed they are with the technology of this new vehicle.
The target is clear: To be among the top 5 manufacturers within 15-20 years
As you can see, the Chinese electric vehicle market does not stop growing, and this is something Xiaomi wants to attack strongly. The company is planning A total of 219 stores were opened across China In order to increase the service and delivery speed of its cars, it currently delivers more than 10,000 units in a month and aims to reach 100,000 units before the end of the year.
Also, another detail that Xiaomi focuses on a lot is, Crucial compatibility with iOS devices. In fact, today Apple device users represent more than half of SU7 buyers, so the strategy is extremely effective and frankly something we didn’t expect.
All this accumulation of details shows us that SU7 is not designed as an ordinary electric vehicle, but this vehicle is also designed as an electric vehicle. to reach as many users as possible. The brand’s aim is to be one of the top 5 electric car manufacturers within a period of 15 to 20 years; A number that seems complicated today, but at least should not be ignored.
Currently other brands such as BYD or Tesla are much more established in this region and these figures are light years away from those recorded by Xiaomi for now, but we must keep this in mind: There’s still a long way to go. We’ll see how this all plays out, but the future looks extremely promising for a company just getting back on strong footing.
Resources | Carnewschina, Lei JuneGizmochina
In Xiaomi World | Xiaomi is causing havoc with its new electric car, they produced 10,000 units a month and this figure will soon be very small